# Collaborative Barbecue Marinades The Spice House Taps Rodney Scott for a Line of Spice Blends By Kanesa D | Published 2022-08-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-spice-house References: [hypebeast](https://hypebeast.com/2022/8/the-spice-house-rodney-scott-release-info) & [thespicehouse](https://www.thespicehouse.com/)  [The Spice House](https://www.trendhunter.com/trends/spice-house-x-intelligentsia-coffee) has partnered with “[Barbecue Pitmaster](https://www.trendhunter.com/trends/hawaiian-spicy-chicken)” Rodney Scott for a lineup of signature BBQ rubs. The collection comprises the ‘Smoky Sweet Chile’ hickory rub, the ‘Green Chile Lime’ citrus rub, ‘Carolina Fire’ chile rub, and ‘Garlic Butter Pepper’ herb rub. Scott is famously known for holding the title of “Best Chef: Southeast,” bestowed upon him by the [James Beard Foundation](https://www.trendhunter.com/trends/icons-programs). He also runs a restaurant called Rodney Scott’s Whole Hog BBQ in Charleston, South Carolina. “These new signature rubs are Pitmaster-approved blends of some of my favorite herbs and spices that go great on everything from poultry to veggies. I can’t wait to see them kicking up barbecues across the country,” said Chef Rodney Scott. The Spice House x Rodney Scott signature rubs are available in singles or in a four-pack now via The Spice House. Image Credit: The Spice House ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 20% | Activity: 18% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Collaborative Spice Blends:** The collaboration between The Spice House and Rodney Scott presents an opportunity for spice companies and chefs to join forces to create signature blends for specific cuisines. - **BBQ Rub Lineups:** The creation of signature BBQ rub lineups suggests an opportunity for spice companies to develop innovative blends targeting specific regions or flavor profiles. - **Celebrity Chef Collaborations:** Collaborations with famous chefs such as Rodney Scott offer opportunities for spice companies to align their brands with high-profile names in the food industry. ### Industries Being Reshaped - **Spice Manufacturing:** There is an opportunity for spice manufacturers to develop unique spice blends and partner with renowned chefs to promote them in the market. - **Food and Beverage:** Innovative spice blends can provide an opportunity for food and beverage companies to differentiate their products and introduce new flavors to the market. - **Restaurants and Dining:** Collaborations between chefs and spice companies can help restaurants and dining establishments to enhance their menus with unique spice profiles and promote new dishes. ## Related on Trend Hunter - [Beer-Infused Spice Blends](https://www.trendhunter.com/trends/beerinfused-spice-blends.md) - [Exclusive Co-Created Collaborations](https://www.trendhunter.com/trends/good-gather-collabs.md) - [Collaborative Spice Blend Packs](https://www.trendhunter.com/trends/spice-blend-pack.md) - [Gingerbread BBQ Rubs](https://www.trendhunter.com/trends/gingerbread-bbq-rub.md) - [Korean BBQ Spice Rubs](https://www.trendhunter.com/trends/rubrub.md) - [Premium Barbecue Seasonings](https://www.trendhunter.com/trends/lillies-q-seasonings.md) - [Father-Approved BBQ Bundles](https://www.trendhunter.com/trends/bbq-bundle-pro.md) - [Mini Spice Rub Collections](https://www.trendhunter.com/trends/ultimate-rub.md) - [Community-Focused Spice Sweepstakes](https://www.trendhunter.com/trends/golden-tongs-sweepstakes.md)