# Multisensory Automotive Lounges The Sound of Porsche Pop-Up is Like a Modern Record Store By Laura McQuarrie | Published 2014-09-30 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/the-sound-of-porsche References: [psfk](http://www.psfk.com/2014/09/porsche-popup-sound-store-nyc.html) & [porsche](http://www.porsche.com/usa/sound-of-porsche/) 'The Sound of [Porsche](https://www.trendhunter.com/trends/porsche-design-911)' is a [pop-up shop](https://www.trendhunter.com/trends/diptyques-orpheon) that opened in New York's Meatpacking District, serving as a place where anyone could come in and experience the brand like never before. The shop took the shape of a record store, with a focus on the sound and the history of Porsche. The interior of the lounge is divided up into four different areas, including stations where visitors can hook themselves up to [a pair of headphones](https://www.trendhunter.com/trends/ja-hifi-caf) and watch clips curated around themes like design and racing. Another neat station inside the lounge includes a 911 Carrera 4S Coupe display, where people can interact with the car by choosing a projection to be displayed on it. Beyond this, there's also a station where visitors can draw dream Porsche for a trip to the Porsche Museum in Germany. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 93% | Activity: 99% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Multisensory Automotive Experiences:** Creating immersive environments that engage multiple senses to enhance brand experiences and create emotional connections. - **Brand-focused Pop-up Shops:** Utilizing temporary retail spaces to create unique and interactive brand experiences that generate buzz and excitement. - **Interactive Car Demonstrations:** Allowing customers to interact with and customize car features through digital projections and virtual experiences. ### Where This Applies - **Automotive:** Automakers can leverage immersive experiences and pop-up shops to showcase their brand and vehicles in new and engaging ways. - **Retail:** Retailers can learn from the success of brand-focused pop-up shops to create interactive and experiential spaces that drive foot traffic and customer engagement. - **Museums and Exhibitions:** Museums and exhibitions can explore the integration of interactive and multisensory experiences to enhance visitor engagement and education. ## Related on Trend Hunter - [Luxury Car Brand Speakers](https://www.trendhunter.com/trends/porsche-design-911.md) - [Ultra-Slick Auto Retail Concepts](https://www.trendhunter.com/trends/latelier-alpine.md) - [Experiential EV Charging Stations](https://www.trendhunter.com/trends/porsche-charging-lounge.md) - [16-Driver Luxury Soundbars](https://www.trendhunter.com/trends/pdb90.md) - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [Immersive Listening Home Experiences](https://www.trendhunter.com/trends/house-of-sound.md) - [Sensory Audio Retail Pop-Ups](https://www.trendhunter.com/trends/bang-olufsen2.md) - [Lounge-Like Interior Supercars](https://www.trendhunter.com/trends/porsche-amenoi-concept.md) - [Portable Automotive Tailpipe Speakers](https://www.trendhunter.com/trends/porsche-911-speaker-20.md)