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# TV Series-Honoring Apparel
Chinatown Market and Packer Drop The Sopranos Collection

By Amy Duong | Published 2018-06-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/the-sopranos-collection
References: [highsnobiety](https://www.highsnobiety.com/p/chinatown-market-packer-shoes-the-sopranos-capsule/) & [packershoes](https://www.packershoes.com/)

Chinatown Market works in partnership with [Packer Shoes](https://www.trendhunter.com/trends/megaride-s2) to create The Sopranos collection to honor the [iconic crime television series](https://www.trendhunter.com/trends/serial-killer-shop). The [special capsule](https://www.trendhunter.com/trends/capsule-tee) is comprised of a t-shirt, long sleeve shirts, and a hoodie. June 10th marked the 11th anniversary of the show's last episode and the range honors the occasion with four pieces. Each one pays tribute to the show through iconic Sopranos motifs.

The collection features the 'Pork Store' and 'The Office' on the t-shirts and 'Waste Management' on the hoodie. The highlighting piece is the 'Final Scene' long sleeve shirt, as it pays a homage to the time the show ended by cutting to black. The design also recalls the restaurant Tony and his family eats at in the final scene.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 51% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **TV Series-honoring Apparel:** Opportunity to create more collections to honor iconic television series through apparel and accessories.
- **Nostalgic Fashion Collections:** Opportunity to create fashion collections that evoke nostalgia for popular TV shows, movies, and other cultural touchstones.
- **Limited Edition Collaborations:** Opportunity to collaborate with popular brands to create limited edition collections that appeal to niche audiences.

### Sectors Adopting This

- **Fashion:** Fashion industry can collaborate with popular TV series to create merchandise and collections.
- **Entertainment:** Entertainment industry can partner with fashion designers to create fashion lines based on popular characters or shows.
- **Marketing:** Marketing firms can work with brands to create strategic partnerships that appeal to specific audiences through limited edition collections.

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