# The Sony Odo Digital Camera Eco Friendly and Powered By You By thischick | Published 2007-06-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/the-sony-odo-digital-camera-eco-friendly-and-powered-by-you References: [Notice: Undefined index: host in /home/jeremy/public_html/thcp/core/core.functions.php(637) : eval()'d code on line 3](http://64.233.179.104/translate_c?hl=en&langpair=ja|en&u=http://dc.watch.impress.co.jp/cda/special/2007/06/05/6389.html) In Tokyo this weekend, [Sony](https://www.trendhunter.com/trends/sony-cybershot) unveiled a few eco-friendly digital products at their “Sony-made ECO showcase". The coolest by far though has to be the Odo digital camera. You put your two fingers in the holes and spin it vertically until it's powered-up. There's an indicator on the top of the camera that will display when it's ready to take a photo. Then you take your fingers out of the holes and instead look through those holes with your peepers until you've got the shot you want and then click. The camera is also made from recycled plastics so it's something old made into something new and cool. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 84% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Digital Products:** Companies can explore the market for eco-friendly digital products like the Sony Odo camera to cater to the growing demand for sustainable technology. - **User-powered Devices:** There is an opportunity for businesses to develop user-powered devices, like the Sony Odo camera, that allow consumers to generate their own energy and reduce reliance on traditional power sources. - **Recycled Plastics in Electronics:** The use of recycled plastics in electronic devices, such as the Sony Odo camera, presents a disruptive innovation opportunity for companies to create sustainable and environmentally-friendly products. ### Sectors Adopting This - **Electronics:** The electronics industry can explore the development of eco-friendly products and user-powered devices to meet the changing consumer preferences. - **Camera and Photography:** The camera and photography industry can adopt the use of recycled plastics and user-friendly interfaces to create innovative and environmentally-conscious camera products. - **Sustainable Technology:** The sustainable technology industry can benefit from the use of recycled materials and user-powered devices, like the Sony Odo camera, to drive the development of eco-friendly solutions. ## Related on Trend Hunter - [Stone Paper-Made Cameras](https://www.trendhunter.com/trends/paper-shoot.md) - [Tactile Digital Cameras](https://www.trendhunter.com/trends/camera-1.md) - [Reusable Disposable Cameras](https://www.trendhunter.com/trends/flashback.md) - [Point-and-Shoot-Inspired Action Cams](https://www.trendhunter.com/trends/sony-cybershot.md) - [Eco-Friendly Film Cameras](https://www.trendhunter.com/trends/lensfayre.md) - [Child-Friendly Camera Concepts](https://www.trendhunter.com/trends/camera-for-kids.md) - [Y2K Style Digital Cameras](https://www.trendhunter.com/trends/manual-holo.md) - [Sculptural Pebble-Shaped Cameras](https://www.trendhunter.com/trends/ditto-camera-concept.md) - [Quad-Lens GIF Cameras](https://www.trendhunter.com/trends/moment-3d-camera.md)