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# Squeeze & Hug Your Phone
The Soft Phone Concept

By Ayman | Published 2008-02-26 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/the-soft-phone
References: [yankodesign](http://www.yankodesign.com/index.php/2008/02/25/soft-squeezable-huggable-phone/)

My [Samsung](https://www.trendhunter.com/trends/playful-phone-experimentation) [Ultra](https://www.trendhunter.com/trends/galaxy-s23-ultra) mobile is the thinnest but most delicate and fragile phone in the world; and it has the bruises and cracks to prove it. The **Soft Phone** concept by designer Qian Jiang offers exactly what I need. A soft, squeezable phone that can take a beating inside my jeans or wallet and still be good. The Soft Phone is constructed of a series of discs with electronic fabric stretched in between. The cell antenna, battery, camera, and micro electronics are all contained and protected inside a small clip which itself is made of soft, squeezable, stress-reducing silica. So when your boss or wife shouts at you in a call, you can just squeeze the phone to relieve your stress.

The interface utilizes a combination of tactile gestures such as squeezing to hang-up and touch on the surface to register input. The fibers are fine enough and optically trasparent allowing light energy to pass through to display simple contextual menus. When you need a full-fledged QWERTY just unfurl the [collapsible structure](https://www.trendhunter.com/trends/zero-series-mini-trifold) and start punching your phone.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 25% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Why This Trend Is Growing

- **Soft Phone Concept:** Disruptive innovation opportunity: Develop resilient and flexible phone designs that can withstand accidental damage.

### Industries Being Reshaped

- **Electronics Manufacturing:** Disruptive innovation opportunity: Manufacture durable electronic devices using soft materials for enhanced resistance to damage.

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