# Hotel-Hopping Photography The Smell of Us Features a Beautiful Cast in Paris By Vasiliki Marapas | Published 2015-03-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-smell-of-us References: [itsnicethat](http://www.itsnicethat.com/articles/larry-clark-j-dot-w-anderson) & [larryclark](http://larryclark.com/) Larry Clark and J.W Anderson have joined forces to create 'The Smell of Us,' a photography compilation starring the cast of Clark's film of the same name. The good-looking youths are photographed as they roam the Parisian streets and stumble from one hotel room to the next, eager to shed their clothes and hop into bed with one another. Drunkenly happy and free of woes, the subjects are given a retro aesthetic treatment from J.W. that dates the images back into the 1960s. Clark and Anderson have succeeded in capturing a sort of unchecked ebullience that spills over in its excess. 'The Smell of Us' is ultimately a cheerful composition that conveys the arrogance of youth in a way that's charming and relatable. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Hotel-hopping Photography:** Disruptive innovation opportunity for the fashion and hospitality industries as this style of photography could be used in hotel advertisements or fashion campaigns. - **Retro Aesthetics:** Opportunity for advertisers and marketers to incorporate vintage themes and styles into their branding or campaigns. - **Youthful Arrogance:** Potential for youth-focused industries such as fashion, music, and entertainment to highlight confidence and self-expression in their marketing strategies. ### Who This Affects Most - **Fashion:** Opportunity for fashion brands to incorporate the hotel-hopping photography trend into their advertising and marketing campaigns. - **Hospitality:** Opportunity for hotels and travel companies to showcase their establishments in a new and unique way with hotel-hopping photography. - **Photography:** Growth opportunity for photographers and artists to experiment with retro aesthetics and capture the carefree spirit of youth in their work. ## Related on Trend Hunter - [Collaborative Artful Runway Capsules](https://www.trendhunter.com/trends/michael-clark.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Collaborative Hotel Canvas Totes](https://www.trendhunter.com/trends/w-hotels-x-thomas-llu.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Spray Can Fragrances](https://www.trendhunter.com/trends/step-aboard.md) - [Artist-Focused Luxury Exhibits](https://www.trendhunter.com/trends/yayoi-kusama-1.md) - [Collaborative Designer Art Exhibitions](https://www.trendhunter.com/trends/just-like-heaven-art-exhibition.md) - [Richly Scented Fragrances](https://www.trendhunter.com/trends/the-rservation-fragrances.md)