# Lifestyle-Based Pet Memberships Skiptown Tailors Plans Around Different Dog Care Needs By Mursal Rahman | Written with AI assistance | Published 2026-09-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-skiptown-club References: [prnewswire](https://www.prnewswire.com/news-releases/skiptown-relaunches-membership-program-as-the-skiptown-club-supercharging-its-vip-plan-amid-growing-demand-for-premium-pet-care-302878514.html)  Lifestyle-based pet memberships are organizing dog care services around specific routines rather than conventional membership tiers. Skiptown has relaunched its membership program as The Skiptown Club, offering VIP, Clean Pup and Social Pup plans. Depending on the plan, members can access benefits spanning [daycare, grooming, wellness checks](https://www.trendhunter.com/trends/petsetlife), off-leash park visits and social experiences. The VIP Plan combines the broadest range of services, while Skiptown’s proprietary technology supports booking, plan management and interactions between pet owners and staff. The structure gives Skiptown a way to encourage [recurring spending](https://www.trendhunter.com/trends/Everyday-service-memberships) while matching membership benefits with different customer priorities. Bundling frequently used services can increase visit frequency and strengthen retention while providing pet owners with predictable costs and added convenience. With 8,000 active memberships across three locations at the end of the second quarter of 2026, the model could also support Skiptown’s continued [franchise expansion](https://www.trendhunter.com/trends/camp-bow-wow). Image Credit: Skiptown ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 65% | Activity: 55% | Freshness: 90% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Lifestyle-based Subscriptions:** Membership models built around daily routines create white space for personalized recurring services that feel more relevant than generic tiered packages. - **Pet Care Bundling:** Combining grooming, daycare, wellness and social access into unified plans reflects a shift toward convenience-driven ecosystems that increase retention and predictable spend. - **Tech-enabled Pet Services:** Digital booking, plan management and owner-staff communication platforms are reshaping pet care into a data-rich service category with scalable franchise potential. ### Where This Applies - **Pet Care:** Routine-specific memberships open new pathways for operators to differentiate services while aligning care packages with owners’ lifestyle priorities. - **Subscription Services:** Recurring revenue frameworks are expanding beyond media and retail into localized service categories where personalization and convenience support long-term loyalty. - **Franchising:** Standardized membership bundles supported by proprietary technology present scalable operating models for service brands seeking consistent customer experiences across locations. ## Related on Trend Hunter - [Value-Forward Pet Insurance Partnerships](https://www.trendhunter.com/trends/healthy-paws1.md) - [Pet Care-Focused Mobile Apps](https://www.trendhunter.com/trends/pet-care1.md) - [Members-Only Dog Social Clubs](https://www.trendhunter.com/trends/most-valuable-pup-experience.md) - [Pet Product Discount Programs](https://www.trendhunter.com/trends/pets-at-home-pets-club-prices.md) - [Pet-Focused Primary Care Memberships](https://www.trendhunter.com/trends/lovet-pet-health-care.md) - [Enhanced Wellness Memberships](https://www.trendhunter.com/trends/lovelife.md) - [Unlimited Pet Care Subscriptions](https://www.trendhunter.com/trends/petscrub-unlimited-wash-pass.md) - [Flexible Medspa Memberships](https://www.trendhunter.com/trends/the-vault-by-alexis-lauren.md) - [Subscription-Based Attractions](https://www.trendhunter.com/trends/subscriptionbased-attractions.md)