# Skin-Hydrating Beverages Dirty Lemon's +aloe is Branded as "The Skin Hydrator" By Laura McQuarrie | Published 2019-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-skin-hydrator References: [dirtylemon](https://dirtylemon.com/drink/aloe) Dirty Lemon has previously released a range of enriched beverages that are packed with benefits for the skin but its newest creation, +aloe, is specifically called out as The Skin Hydrator. As ever, the restorative elixir is made with a base of purified water and organic lemon juice, which is enhanced with [ultra-hydrating ingredients](https://www.trendhunter.com/trends/amino-rain-glasswater-serum) like aloe vera juice, coconut water and other nourishing ingredients like monk fruit, lucuma, lime extract, ocean minerals and Himalayan pink sea salt. The low-calorie drinks are extremely low in sugar and beneficial for delivering [instant hydration and refreshment](https://www.trendhunter.com/trends/raw-hydrate). Aloe vera, the star ingredient in the [functional beverage formula](https://www.trendhunter.com/trends/belvoir-farm), is known for its ability to reverse the effects of aging by reducing wrinkles, diminishing acne-causing bacteria and boosting the production of collagen. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 64% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Skin-hydrating Beverages:** The trend of functional beverages with added benefits for the skin creates an opportunity for companies to innovate and offer unique ingredients and benefits. - **+aloe Branded as "the Skin Hydrator":** The branding of functional beverages with specific skin benefits can differentiate products and create a loyal customer base. - **Low-calorie, Low-sugar Drinks:** The trend of health-conscious consumers looking for low-calorie, low-sugar drinks opens a window for companies to innovate and create alternative sweeteners and flavors. ### Sectors Adopting This - **Beverage:** The functional beverage industry has an opportunity to further develop products that incorporate unique and beneficial ingredients for the skin. - **Beauty and Skincare:** The beauty and skincare industry can tap into the trend of skin-hydrating beverages and incorporate them into their product lines and services. - **Health and Wellness:** The health and wellness industry can incorporate low-calorie, low-sugar drinks with added benefits for the skin into their offerings and promote them as a healthy lifestyle choice. ## Related on Trend Hunter - [Glow-Boosting Functional Beverages](https://www.trendhunter.com/trends/functional-elixirs.md) - [Aloe-Infused Lemonades](https://www.trendhunter.com/trends/strawberry-lemonade-twist.md) - [Ultra-Hydrating Coconut Waters](https://www.trendhunter.com/trends/organic-coconut-water.md) - [Plant-Based Beauty Shots](https://www.trendhunter.com/trends/pressed-beauty-shot.md) - [Blended Hydration Elixirs](https://www.trendhunter.com/trends/spring-of-youth.md) - [Beautifying Hydration Mixes](https://www.trendhunter.com/trends/ingestible-wellness.md) - [Complexion-Improving Aloe Gels](https://www.trendhunter.com/trends/aloe-gel.md) - [Hydrating Watermelon Lemonades](https://www.trendhunter.com/trends/wtrmln-ade.md) - [Electrolyte-Infused Moisturizers](https://www.trendhunter.com/trends/moisturizer-with-electrolytes.md)