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# Guidofied iPhone Apps
The Situation's iPhone App Shares All His GTL Secrets

By Summer Luu | Published 2010-09-19 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/the-situations-iphone-app
References: [gawker](http://gawker.com/5640190/the-situations-iphone-app-will-make-you-just-as-awesome-as-he-is) & [itunes.apple](http://itunes.apple.com/us/app/the-situation-official-app/id392835008?mt=8)

Mike Sorrentino is taking full advantage of his 'Jersey Shore' celebrity status to go virtual -- introducing The Situation's [iPhone](https://www.trendhunter.com/trends/uber-2) app.

The Situation coined the term GTL (gym, tanning, laundry) which pretty much sums up the guido's daily activities. The Situation's iPhone app is a GTL finder, locating the nearest gyms, [tanning salons](https://www.trendhunter.com/trends/sun-day-app) and laundromats. There are also [workout plans](https://www.trendhunter.com/trends/gains-app) starring The Situation, and you can press a button to hear his catchphrases. I'm sure they say something like, "You need to be on your tip-top game with your GTL to stay FTD to get the girls to DTF in MIA."

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 48% | Activity: 56% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Celebrity-branded Mobile Apps:** Opportunity for business professionals to capitalize on the popularity of celebrities by developing mobile apps branded with their names.
- **Location-based Service Apps:** Disruptive innovation opportunity in creating apps that provide location-based services, such as finding nearby gyms, tanning salons, and laundromats.
- **Workout and Fitness Apps:** Potential in developing workout and fitness apps that offer customized workout plans and motivation from celebrity figures like The Situation.

### Industries Being Reshaped

- **Mobile App Development:** Business opportunity for professionals in the mobile app development industry to create and monetize celebrity-branded apps.
- **Location-based Services:** Opportunity for businesses in the location-based services industry to offer innovative services like GTL finders and other location-related features.
- **Fitness and Wellness:** Disruptive innovation opportunities in the fitness and wellness industry for the development of workout apps and fitness plans endorsed by celebrities.

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- [Hybrid Dance Apps](https://www.trendhunter.com/trends/zumba-app.md)
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