# Affordable Simulation Game Prices EA's The Sims 4 Sale Sees the Game for Just $5 USD By Kalin Ned | Published 2020-03-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-sims-4-sale References: [highsnobiety](https://www.highsnobiety.com/p/the-sims-4-available-5-dollars/) & [twitter](https://twitter.com/TheSims/status/1239641904112959492?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1239641904112959492&ref_url=https%3A%2F%2Fwww.highsnobiety.com%2Fp%2Fthe-sims-4-available-5-dollars%2F) For those who are isolating during the COVID-19 crisis and wondering what to do--[EA](https://www.trendhunter.com/trends/project-rene) has a solution with an unbelievable The Sims 4 sale. As part of its Spring savings initiative, the gaming company is allowing people to walk away with the 2014 title for up to 75 percent off. That is 5 USD. The game has proven to be incredibly popular for the Millennial, as well as the Gen Z, demographics. As a result, The Sims 4 sale might have an impact on those who are looking to alleviate "the self-isolation blues." In addition to the super affordable game, one can purchase various [expansion packs](https://www.trendhunter.com/trends/humbling-soulslikes) with up to 25 to 50 percent off, including the 'Discover University,' 'Islan Living,' and more. Image Credit: EA ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 41% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Affordable Gaming:** The trend of offering affordable gaming solutions to attract potential gamers during the COVID-19 pandemic is disrupting traditional gaming sales strategies. - **Simulation Games:** The trend of offering simulation games like The Sims 4, which allow players to explore alternative realities and escape their isolation, is disrupting traditional game genres. - **Online Sales:** The trend of offering deep discounts on online sales platforms is disrupting traditional retail sales outlets for video games. ### Who This Affects Most - **Gaming:** The gaming industry has an opportunity to attract new users by offering affordable, engaging experiences during the COVID-19 pandemic. - **Tech Retail:** Tech retailers can benefit from partnerships with gaming companies by offering popular and affordable games to their customers online. - **E-commerce:** Online sales platforms have an opportunity to compete with traditional retail outlets for video game sales by offering deep discounts on popular titles like The Sims 4. ## Related on Trend Hunter - [Romantic Game-Branded Undies](https://www.trendhunter.com/trends/sims-4-simtimates-collection-kit.md) - [Life Simulation Metaverses](https://www.trendhunter.com/trends/project-rene.md) - [Inclusive Game Features](https://www.trendhunter.com/trends/the-sims-4.md) - [Analog Life Board Games](https://www.trendhunter.com/trends/sims-board-game.md) - [Gaming Fashion Capsules](https://www.trendhunter.com/trends/sims-4-coach-open-access.md) - [Free-To-Play Skater Games](https://www.trendhunter.com/trends/skate-4.md) - [Virtual Game Customization Hubs](https://www.trendhunter.com/trends/overwolf.md) - [Life Simulation Game Remasters](https://www.trendhunter.com/trends/life-is-strange-collection.md) - [Holiday Video Game Promotions](https://www.trendhunter.com/trends/epic-games-store.md)