# Hand-Painted Video Game Menswear The Sims 4 Modern Menswear Kit Features Designs by Stefan Cooke By Laura McQuarrie | Published 2021-11-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/the-sims-4-modern-menswear-kit References: [fashionunited.uk](https://fashionunited.uk/news/fashion/stefan-cooke-to-launch-the-sims-4-menswear-collection/2021111859420) The Sims 4 Modern Menswear Kit is a 23-piece collection of new-age menswear for players from London-based designer Stefan Cooke. The "Simified" versions of Cooke’s real-world collections were hand-painted to recreate their fine qualities and characters, and the perfect balance was struck to keep the designs looking textured yet not too photorealistic. The pieces in the virtual fashion collection include everything from jackets and trousers to suits and shoes, and the designer himself says that the Varsity Coat with Skirt is a favorite. Virtual clothing for online avatars that are branded is becoming increasingly popular as more brands venture into the [Metaverse](https://www.trendhunter.com/trends/coach-spring-2024). These digital designs give players the chance to uniquely express themselves and the characters they create, and the exclusive designs offer a creative way for brands to reach younger audiences. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 30% | Activity: 38% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Fashion Collections:** Digital designs for online avatars that are branded are becoming increasingly popular as more brands venture into the metaverse. - **Hand-painted Apparel:** The trend of hand-painted designs on apparel is growing, as seen in the Sims 4 Modern Menswear Kit. - **Exclusive Designs in Gaming:** Exclusive digital designs in gaming provide a unique and creative way for brands to reach younger audiences. ### Sectors Adopting This - **Fashion:** The fashion industry can explore the potential of virtual fashion collections and the trend of hand-painted apparel in a digitized world. - **Gaming:** The gaming industry can collaborate with fashion designers to create exclusive designs for players in their games. - **Marketing:** Marketing industry can use the trend of exclusive designs in gaming to work with brands and reach the younger generation in this new and innovative way. ## Related on Trend Hunter - [Gaming Fashion Capsules](https://www.trendhunter.com/trends/sims-4-coach-open-access.md) - [Romantic Game-Branded Undies](https://www.trendhunter.com/trends/sims-4-simtimates-collection-kit.md) - [Metaverse-Launched Luxury Fashion Collections](https://www.trendhunter.com/trends/coach-spring-2024.md) - [Stylish Metaverse-Based Fashion](https://www.trendhunter.com/trends/swear-london.md) - [Online Game Fashion Collections](https://www.trendhunter.com/trends/roblox-fashion.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Luxury Gaming Capsules](https://www.trendhunter.com/trends/balenciaga-x-pubg.md) - [Holographic Game-Inspired Apparel](https://www.trendhunter.com/trends/puma-5.md) - [Trendy Metaverse Sportswear](https://www.trendhunter.com/trends/adidas-5.md)