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# Africanized Iconic Cartoons
'The Simpsons' Get an Angola-Approved Family Makeover

By Christina Butty | Published 2009-08-21 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/the-simpsons-in-angola
References: [ca.news.yahoo](http://ca.news.yahoo.com/s/reuters/090821/odds/odd_us_simpsons_odds) & [thesimpsons](http://www.thesimpsons.com/index.html)

While "The Simpsons" have been portrayed as yellow in more than 90 countries for over two decades, an advertising agency has turned them brown for a promotional video.

This promotional video featuring the brown "The Simpsons" characters will air on Africa’s digital satellite TV service DSTV in Angola.

Shown sitting on their well-worn family couch, the promotional video featuring the brown "The Simpsons" depicts the characters dressed in African-inspired clothing, and Homer is drinking Cuca, the Budweiser of Angola, not Duff beer.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 82% | Activity: 85% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Cultural Adaptation of Iconic Cartoons:** Disruptive innovation opportunity: Expanding the reach of global cartoons by adapting and localizing popular characters to resonate with diverse cultures.
- **Promotional Videos for TV Services:** Disruptive innovation opportunity: Creating customized promotional videos to showcase unique features and appeal to target markets of TV services.
- **Influence of Local Brands:** Disruptive innovation opportunity: Collaborating with local brands to create brand synergy by incorporating their products into popular shows or media.

### Where This Applies

- **Advertising:** Disruptive innovation opportunity: Incorporating cultural adaptations and creative concepts in advertising campaigns to engage diverse audiences.
- **Broadcasting:** Disruptive innovation opportunity: Developing strategies to showcase TV services through customized promotional videos for specific regions or cultural markets.
- **Beverage:** Disruptive innovation opportunity: Exploring brand partnerships and product placement opportunities for local beverages in popular media or entertainment.

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