# Creamy Plant-Based Snack Dips The Simple Root Dips Will Arrive in the US This Fall By Michael Hemsworth | Published 2022-06-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-simple-root-dips References: [foodbev](https://www.foodbev.com/news/the-simple-root-to-launch-plant-based-dips-and-spreads-in-the-us/) & [thesimpleroot](http://thesimpleroot.co.uk)  The Simple Root dips are set to launch in the US market as a product for consumers to enjoy when looking for a creamy yet plant-based way to snack. The dips feature a refrigerated profile with [plant-based recipes](https://www.trendhunter.com/trends/dairy-free-dips) that range from being [cream cheese-style](https://www.trendhunter.com/trends/sour-cream-and-onion-dip) to [artisan cheese-style](https://www.trendhunter.com/trends/shuman-cheese-delve). The products each feature a base of root vegetables along with herbs, spices, vegetables and fruits. The products will come in Sweet & Spicy Mango Sweet Potato, Salsa Con Quest, Sun-Dried Tomato Caprese, Smoked Gouda and Spinach, Artichoke & Kale flavors. Chief Technology Officer Lora Spizzirri spoke on The Simple Root dips saying, "Our patented process allows us to create dips, cheeses, sauces and desserts with a creamy, smooth base that’s often missing in other plant-based products. With this unique root-vegetable base, we’re able to make dairy- and nut-free versions of popular foods consumers enjoy without having to sacrifice taste and texture.” ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 30% | Activity: 62% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Dips:** The growing demand of consumers for healthier and sustainable food options provide an opportunity for the development of a variety of plant-based dips. - **Refrigerated Plant-based Products:** The emerging trend for chilled plant-based snacks and dips showcases opportunities for refrigeration and storage solutions that cater to the needs of health-conscious consumers. - **Root-vegetable-based Products:** The use of root vegetables as a base for plant-based products opens up innovative possibilities in ingredients sourcing and development of new flavors and textures. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can capitalize on the trend towards plant-based eating by creating new product lines that cater to the growing consumer demand for healthy and sustainable food options. - **Refrigeration and Storage:** The trend towards refrigerated plant-based products provides opportunities for technology companies to develop innovative solutions in refrigeration and storage to cater to health-conscious consumers. - **Natural Ingredients:** The growing demand for plant-based and natural ingredients provides opportunities for the agriculture and biotech industries to innovate in the development of new crops and natural ingredients for the food and beverage industry. ## Related on Trend Hunter - [Creamy Root Vegetable Spreads](https://www.trendhunter.com/trends/the-simple-root.md) - [Vegan-Friendly Cooking Sauces](https://www.trendhunter.com/trends/plantbased-cooking-sauces.md) - [Homestyle Plant-Powered Dips](https://www.trendhunter.com/trends/plant-powered-dip.md) - [Delicious Plant-Based Dips](https://www.trendhunter.com/trends/plantbased-dips1.md) - [Cheese-Inspired Vegan Dips](https://www.trendhunter.com/trends/plantbased-dip.md) - [Sour Cream-Based Dip Products](https://www.trendhunter.com/trends/daisy-dips.md) - [Clean-Label Vegetable Dips](https://www.trendhunter.com/trends/veggie-dip.md) - [Creamy Summertime Snack Dips](https://www.trendhunter.com/trends/creamy-dips.md) - [Clean Plant-Based Aiolis](https://www.trendhunter.com/trends/aioli-dips.md)