# Silky Hydrating Sunscreens The Silk Sunscreen by Tatcha Evens the Skin Tone & Goes on Sheer By Laura McQuarrie | Published 2022-03-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-silk-sunscreen References: [newbeauty](https://www.newbeauty.com/new-skin-care-products-march-2022/5) & [tatcha](https://www.tatcha.com/product/the-silk-sunscreen-spf-50/CK02010T.html?nrtv_cid=d92f5abe79a40582692d53877d20cdfa2ba03df0342249dc9ca314051d896faf&utm_source=narrativ&utm_medium=cpc&utm_content=newbeauty&nrtv_as_src=1) A protective sun care product is a foundational part of a healthy skincare routine and [Tatcha](https://www.trendhunter.com/trends/suni-lee) is now introducing The Silk Sunscreen as its own broad-spectrum SPF 50 solution. The [weightless and hydrating formula](https://www.trendhunter.com/trends/protected-and-hydrated) boasts not only protective benefits but also beautifying ones thanks to the way that it goes on sheer and evens out the skin tone. This luxe formula is suitable for all skin types and thanks to its hydrating and smoothing properties, it's especially of value to those who experience dryness or unevenness. With this product, Tatcha asks and answers "What if sunscreen didn’t feel like sunscreen?" and it contains skin-loving ingredients like hyaluronic acid, brightening niacinamide and silk extract, which is said to closely parallel the amino acid structure of human skin. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 59% | Activity: 64% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Silky Hydrating Sunscreens:** The rise in popularity of silky, hydrating sunscreens, that not only protect the skin but also provide beautifying benefits. - **Broad-spectrum SPF Products:** The increase in demand for broad-spectrum SPF products that offer protection against both UVA and UVB rays. - **Skin-loving Ingredients:** The trend towards using skincare products that include skin-loving ingredients such as hyaluronic acid, niacinamide, and silk extract. ### Industries Being Reshaped - **Skincare Industry:** There is an opportunity within the skincare industry to develop more silky, hydrating sunscreens that provide protective and beautifying benefits. - **Cosmetics Industry:** The cosmetics industry can benefit from the demand for broad-spectrum SPF products that offer protection against UVA and UVB rays. - **Natural and Organic Industry:** There is potential for the natural and organic industry to incorporate skin-loving ingredients into their sun care products to meet the demand for more natural and health-conscious options. ## Related on Trend Hunter - [Daily Sheer Tint Sunscreens](https://www.trendhunter.com/trends/silkscreen.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Clean Tone-Inclusive Sunscreens](https://www.trendhunter.com/trends/youthscreen.md) - [Inclusive Tinted Sunscreens](https://www.trendhunter.com/trends/daily-tinted-fluid-sunscreen.md) - [Hydrating Non-Greasy Sunscreens](https://www.trendhunter.com/trends/nongreasy-sunscreens.md) - [Soothing Clear Sunscreens](https://www.trendhunter.com/trends/clear-daily-soothing-uv-defense.md) - [Radiant Hydration-Focused Sunscreens](https://www.trendhunter.com/trends/protected-and-hydrated.md) - [Lightweight SPF Products](https://www.trendhunter.com/trends/hydrating-serum-lotion.md) - [Lightweight Fluid Sunscreens](https://www.trendhunter.com/trends/ultralight-face-fluid-spf.md)