# Revolutionary Plant-Based Milks Newly Launched Silk Nextmilk is Available to Purchase Nationwide By Grace Mahas | Published 2022-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-silk-nextmilk References: [silk](https://silk.com/plant-based-products/nextmilk/)  Many consumers are hesitant to make the switch to plant-based milk, however, the newly launched Silk Nextmilk bridges this gap with its revolutionary formula. The beverage mimics the taste and texture of traditional dairy and is an excellent source of six key nutrients found in dairy, including calcium, vitamin D, vitamin A, B12, riboflavin, and phosphorus. Moreover, Silk Nextmilk is lactose-free, Non-GMO Project Verified, and has 30% fewer calories than dairy milk. “Some consumers remain skeptical about plant-based food and beverages due to taste and texture, but Silk Nextmilk is on a mission to change that. We deconstructed dairy to create this revolutionary product that delivers the taste and texture we think dairy drinkers will love,” said John Starkey, president of plant-based food and beverages, [Danone North America](https://www.trendhunter.com/trends/dairylike). “Thanks to [Silk Nextmilk—a](https://www.trendhunter.com/trends/silk-nextmilk-campaign) true category game-changer—we’re confident dairy lovers will want to cross the aisle.” Silk Nextmilk​ is now available in Whole Fat and Reduced Fat varieties at grocery stores nationwide, including Target, [Kroger](https://www.trendhunter.com/trends/the-planting-hope-company), and Publix—to name a few. Image Credit: Silk ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 58% | Activity: 80% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Plant-based Milk Trend:** There is a rise in demand for plant-based milk, with a focus on mimicking the taste and texture of traditional dairy. - **Nutrient-based Innovation Trend:** There's a growing trend towards developing food and beverages that are packed with key nutrients such as calcium, vitamin D, B12, riboflavin, and phosphorus. - **Non-gmo Products Trend:** There is an increasing demand for non-GMO plant-based products. ### Who This Affects Most - **Dairy Industry:** Manufacturers can embrace new production techniques and technologies to create plant-based dairy alternatives with a similar taste and texture to their traditional dairy counterparts. - **Food and Beverage Industry:** There is scope for the food and beverage industry to create products that are rich in nutrients, with a focus on Non-GMO plant-based products. - **Retail Industry:** Retailers can focus on providing a wide range of plant-based products to cater to the growing demand. ## Related on Trend Hunter - [Next-Generation Plant-Based Milk Campaigns](https://www.trendhunter.com/trends/silk-nextmilk-campaign.md) - [Regional Plant-Based Drinks](https://www.trendhunter.com/trends/silk-plantbased-beverage.md) - [Kid-Friendly Plant Milks](https://www.trendhunter.com/trends/silk-kids.md) - [Extra-Creamy Almond Milks](https://www.trendhunter.com/trends/silk-extra-creamy-almondmilk.md) - [Complete Plant-Based Milks](https://www.trendhunter.com/trends/complete-plantmilk.md) - [Protein-Rich Milk Alternatives](https://www.trendhunter.com/trends/proteinrich-milk-alternative.md) - [Plant-Based Whole Milks](https://www.trendhunter.com/trends/plantbased-whole-milk.md) - [High-Protein Almond Alt Milks](https://www.trendhunter.com/trends/silk-protein.md) - [AI-Made Vegan Chocolate Milks](https://www.trendhunter.com/trends/notmilk-chocolate.md)