# Silky Anti-Aging Creams The Silk Cream by Tatcha Provides Moisturizing and Anti-Aging Benefits By Mishal Omar | Published 2017-06-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-silk-cream References: [sephora](http://www.sephora.com/the-silk-cream-P417867?icid2=homepage_justarrived_ca_053017) & [tatcha](https://www.tatcha.com/) The Silk Cream is now being offered by the Japanese cosmetic and skincare brand [Tatcha](https://www.trendhunter.com/trends/dewy-milk-moisturizer), and it was designed specifically for individuals who need to care for their [aging skin](https://www.trendhunter.com/trends/nuxuriance-ultra), or for those who would like an effective preventative cream. The Silk Cream's formulation is that of both a gel and a cream, functioning as an effective but [lightweight moisturizer](https://www.trendhunter.com/trends/eternal-glow-cream). It contains superfoods such as green tea, rice and algae, as well as collagen-supporting akoya pearl. The product's silk protein forms a "moisture-binding veil on the skin," protecting it from harmful environmental pollutants while making sure that it remains moisturized. This cream is able to care for the skin without leaving it feeling greasy, making it ideal for people with dry, combination, or oily skin types. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 35% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Anti-aging Creams:** The growing demand for anti-aging skincare products creates opportunities for innovative formulations and ingredients. - **Superfood Skincare:** The use of superfoods, such as green tea, rice, and algae, in skincare products offers natural and nourishing benefits. - **Lightweight Moisturizers:** There is a trend towards lightweight moisturizers that provide effective hydration without leaving a greasy residue. ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry can capitalize on the demand for innovative anti-aging creams and superfood-infused skincare products. - **Skincare:** The skincare industry has opportunities to develop lightweight moisturizers that cater to different skin types and offer anti-aging benefits. - **Natural Beauty:** The natural beauty industry can incorporate superfoods into their products to provide nourishing and environmentally-friendly skincare options. ## Related on Trend Hunter - [Silky Body Creams](https://www.trendhunter.com/trends/silk-body-cream.md) - [Oil-Balancing Milky Moisturizers](https://www.trendhunter.com/trends/dewy-milk-moisturizer.md) - [Japanese-Inspired Longevity Serums](https://www.trendhunter.com/trends/the-longevity-serum.md) - [Anti-Aging Hydrating Creams](https://www.trendhunter.com/trends/procollagen-anti-aging-marine-cream.md) - [Specialized Anti-Aging Skincare Formula](https://www.trendhunter.com/trends/concentrated-supreme-cream.md) - [Pudding-Like Matcha Moisturizers](https://www.trendhunter.com/trends/tirtir-matcha-calming-cream.md) - [Scientifically Advanced Moisturizers](https://www.trendhunter.com/trends/advanced-cream.md) - [Silk Microbiome Skincare](https://www.trendhunter.com/trends/silkbiotic-laboratories.md) - [Anti-Aging Firming Creams](https://www.trendhunter.com/trends/antiaging-firming-cream.md)