# Store-Within-Store Concepts The Shops at Target Offers Limited Edition Wares from Designers By Katherinev123 | Published 2012-01-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-shops-at-target References: [styleite](http://www.styleite.com/media/the-shops-at-target/) & [target](http://www.target.com) [Target](https://www.trendhunter.com/trends/target-soho) has been very busy forming collaborations with different designers over the last several years, and now it is launching The Shops at Target, a [store-within-a-store platform](https://www.trendhunter.com/trends/ikea-in-best-buy) that offers special, limited edition products from specialty boutiques around the United States. So far, the designers and boutiques included in The Shops at Target are [The Webster](https://www.trendhunter.com/trends/fontainebleau-las-vegas), a Miami-based fashion shop, Privet House, which specializes in decor and home products and Cos Bar, an Aspen-based beauty boutique. A San Francisco-based sweets store called The Candy Store will also be featured, as well as a pets toys and treats store from Boston called Polka Dog Bakery. According to Stylelite, there will be 400 exclusive products available, ranging from $1 to $160. The Shops at Target will appear at five Target locations across the United States starting May 6. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 43% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Store-within-store Concepts:** The trend of store-within-store concepts is growing, offering customers limited edition products and unique shopping experiences. - **Collaborations with Designers:** The trend of collaborating with designers to produce limited edition products is growing, catering to customers looking for exclusive and unique items to purchase. - **Specialty Boutiques in Mainstream Retail:** The trend of bringing specialty boutiques into mainstream retail is growing, allowing consumers to access exclusive products without having to visit independent stores. ### Industries Being Reshaped - **Retail Industry:** Target's store-within-store concept offers innovative opportunities for retailers to create unique shopping experiences for their customers. - **Fashion Industry:** The Shops at Target provides an innovative opportunity for fashion designers to collaborate with retailers and reach a wider audience. - **Home Decor Industry:** Target's store-within-store concept provides an innovative opportunity for home decor designers to collaborate with retailers and gain exposure to a new customer base. ## Related on Trend Hunter - [Design-Forward Concept Stores](https://www.trendhunter.com/trends/target-soho.md) - [Branded Electronics Boutiques](https://www.trendhunter.com/trends/target1.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Collaborative Retailer Capsules](https://www.trendhunter.com/trends/target-collection.md) - [Compact In-Retail Designs](https://www.trendhunter.com/trends/ikea-shopin.md) - [Collaboration Springtime Clothing Collections](https://www.trendhunter.com/trends/diane-von-furstenberg-for-target-collection.md) - [Collaborative Cosmetic Concept Shops](https://www.trendhunter.com/trends/hourglass-and-barneys-new-york.md) - [Exclusive Pet-Themed Collections](https://www.trendhunter.com/trends/cuddle-collab.md) - [Toy Brand Retail Partnerships](https://www.trendhunter.com/trends/target-and-fao-schwarz.md)