# Joyful Homeware Collections The Shop at KonMari Shares Items Designed to Spark Joy By Laura McQuarrie | Published 2019-11-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-shop-at-konmari References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Declutter_guru_Marie_Kondo_wants_to_spark_joy_with_new_online_wellness_store/160158) & [shop.konmari](https://shop.konmari.com/) Marie Kondo started a decluttering revolution with her simple approach to cleaning and organization, which starts with identifying which items do or do not spark joy—now, Kondo is introducing The Shop at [KonMari](https://www.trendhunter.com/trends/konmari-club) as an online shop that helps people fill their lives with products that are simple and thoughtfully designed. Some of the wellness-boosting items in the shop include Daily Detox soap, a Smoke-Free Smudge [Mist](https://www.trendhunter.com/trends/disinfectant-mist) and Rose Quartz Crystals. As well as being able to find a range of products that are designed to support a [simple, clean household](https://www.trendhunter.com/trends/a-common-thread) on The Shop at KonMari, people will also find videos on the KonMari way of living, as well as tips for tidying and guides to making bento boxes, flower arrangements and more. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 61% | Activity: 36% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Homeware Joy Trend:** Consumers are seeking to fill their homes with items that bring them joy and are thoughtfully designed, creating an opportunity for homeware companies to focus on the emotional connection consumers have with their products. - **Wellness-boosting Products Trend:** Consumers are embracing wellness-boosting products, such as Daily Detox soap, Smoke-Free Smudge Mist, and Rose Quartz Crystals, creating an opportunity for companies to create products that promote self-care and emotional well-being. - **Online Lifestyle Stores Trend:** The rise of online lifestyle stores, like The Shop at KonMari, is creating an opportunity for companies to curate unique product offerings and provide educational resources to help consumers live a more intentional and fulfilling life. ### Who This Affects Most - **Homeware Industry:** The homeware industry can capitalize on the Homeware Joy and Wellness-Boosting Products trends by creating products that bring joy and emotional well-being to consumers. - **Self-care Industry:** The rise of wellness-boosting products presents an opportunity for companies in the self-care industry to create products that promote emotional well-being and self-care practices. - **E-commerce Industry:** The rise of online lifestyle stores, like The Shop at KonMari, creates an opportunity for companies in the e-commerce industry to curate unique product offerings and provide educational resources to help consumers live a more intentional and fulfilling life. ## Related on Trend Hunter - [Joy-Focused Intentional Programs](https://www.trendhunter.com/trends/konmari-club.md) - [Space-Saving Furniture Campaigns](https://www.trendhunter.com/trends/spacesaving-furniture1.md) - [Joy-Promoting Hand-Poured Candle Lines](https://www.trendhunter.com/trends/handpoured-candle.md) - [Chic Scented Cleaning Supplies](https://www.trendhunter.com/trends/la-droguerie.md) - [Retailer Home Organization Products](https://www.trendhunter.com/trends/target-brightroom.md) - [Free-From Springtime Cleaning Products](https://www.trendhunter.com/trends/mrs-meyers-dewdrop.md) - [Luxe Minimalist Home Cleaners](https://www.trendhunter.com/trends/the-laundress-1.md) - [Elevated Home Scent Lines](https://www.trendhunter.com/trends/home-fragrance-1.md) - [Holiday-Scented Cleaning Products](https://www.trendhunter.com/trends/holidayscented-cleaning-product.md)