# Authentic Scottish Delis The Shoap is London's First-Ever Scottish Deli By Ell Smith | Published 2024-02-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/the-shoap References: [timeout](https://www.timeout.com/london/news/londons-first-ever-scottish-deli-opens-this-month-020124) & [auldhag](https://www.auldhag.co.uk/)  London is about to get a taste of Scotland with the eagerly anticipated opening of The Shoap, its first-ever Scottish deli, in Islington this February. Promising a culinary adventure through the flavors of Scotland, The Shoap will serve up traditional Scottish delicacies while offering Glasgow morning rolls for breakfast, hot sandwiches for lunch, and coffee sourced from the [Isle of](https://www.trendhunter.com/trends/the-isle-of-cumbrae) Skye’s Caora Dhubh Coffee Company. But it doesn't stop there. The Shoap aims to stock a range of quintessentially Scottish products, including smoked fish from East Neuk, [Bare Bones chocolate from Glasgow](https://www.trendhunter.com/trends/chocolate-spread-with-honey), [Scottish charcuterie](https://www.trendhunter.com/trends/bodega-snacking-duo), and preserves from the Isle of Arran, among others. As London continues to solidify its reputation as a dynamic city for foodies and innovation, The Shoap adds yet another dimension to its diverse culinary landscape, showcasing the city's open-mindedness and eagerness to embrace different cultures through authentic cuisine. Image Credit: Auld Hag ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 21% | Activity: 37% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Scottish Delis:** The opening of London's first-ever Scottish deli, The Shoap, introduces a new trend of embracing authentic Scottish cuisine in the city's diverse culinary landscape. - **Culinary Adventure:** The Shoap offers food enthusiasts in London an opportunity to embark on a gastronomic journey through the flavors of Scotland, with traditional delicacies, morning rolls, hot sandwiches, and coffee sourced from Caora Dhubh Coffee Company. - **Cultural Cuisine Showcase:** The Shoap showcases London's open-mindedness and eagerness to embrace different cultures by introducing traditionally Scottish products like smoked fish, Bare Bones chocolate, Scottish charcuterie, and Isle of Arran preserves to the culinary scene. ### Sectors Adopting This - **Food and Beverage:** The opening of Scottish delis like The Shoap presents an opportunity for the food and beverage industry in London to cater to a growing demand for authentic and diverse culinary experiences. - **Hospitality:** The demand for Scottish delis in London, such as The Shoap, provides the hospitality industry with an opportunity to attract and serve customers seeking unique and culturally diverse dining experiences. - **Food Retail:** The introduction of Scottish delis like The Shoap expands the food retail industry in London by offering a unique range of Scottish products, appealing to customers looking for specialty and artisanal food items. ## Related on Trend Hunter - [Pop-Up Concept Grocery Stores](https://www.trendhunter.com/trends/another-pantry.md) - [Japanese-Influenced Beverage Menus](https://www.trendhunter.com/trends/secret-sandwich-shop.md) - [Seasonal UK Hotpot Menus](https://www.trendhunter.com/trends/da-long-yi.md) - [Rich Restaurant-Like Pates](https://www.trendhunter.com/trends/castle-maclellan-products.md) - [Scotland-Themed Spa Treatments](https://www.trendhunter.com/trends/hot-stone-massage.md) - [Luxury London Chocolate Shops](https://www.trendhunter.com/trends/love-cocoa-store.md) - [Expanding Pasta Institutions](https://www.trendhunter.com/trends/lina-stores.md) - [Functional Nutrition Convenience Stores](https://www.trendhunter.com/trends/storrd.md) - [Modern Retail Café Concepts](https://www.trendhunter.com/trends/the-eln-deli-and-bakery.md)