# Interactive Fashion Tracking The Shirt Scan App Unlocks the History of Your Clothing By Jordan M | Published 2011-01-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/the-shirt-scan-app References: [shirtscan](http://www.shirtscan.com/#qr) & [anvilknitwear](http://www.anvilknitwear.com/) For everyone who has ever wondered how their clothing made it on to their back, the Shirt Scan app from [Anvil Knitwear](https://www.trendhunter.com/trends/anvil) will be a tool of endless amusement. The innovative app allows [iPhones](https://www.trendhunter.com/trends/stella-rosa-app) to scan Quick Response (QR) codes on Anvil Knitwear clothing in order to view a multimedia history of the article’s life. Furthermore, the Shirt Scan App also provides information from each stage of the shirt’s journey, allowing consumers to get a full picture of the complexities and intricacies of the production chain from the comfort and convenience of their smartphones. Anvil Knitwear hopes the innovative Shirt Scan app will develop a strong consumer collection to their products over the span of several years. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 12% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **QR Code Fashion Tracking:** Developing apps with QR code scanning features that provide consumers detailed information and entertainment on the clothing's history - **Multimedia Fashion Archive:** Creating augmented reality or multimedia experiences that can accompany a fashion item and enhance the overall customer experience - **Smartphone-enabled Product Journey:** Developing technology that enables consumers to track a product's journey from production to delivery using their smartphones ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can leverage this technology to provide a more interactive and informative purchase experience to their customers - **Augmented Reality:** AR companies can explore the integration of multimedia experiences with fashion items for a more immersive and engaging experience - **Wearable Tech:** Wearable tech companies could employ QR codes to enable tracking of the garment's usage data and recommend optimal maintenance techniques ## Related on Trend Hunter - [AR Fashion Creations](https://www.trendhunter.com/trends/eternitee-ar-platform.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [Barcode-Scanning Ethical Search Apps](https://www.trendhunter.com/trends/ethical-barcode.md) - [Interactive Tattoo Apps](https://www.trendhunter.com/trends/inkstory.md) - [Product-Tracking Digital Brochures](https://www.trendhunter.com/trends/another-tomorrow.md) - [AI-Powered Wardrobe Management Apps](https://www.trendhunter.com/trends/closetiq.md)