# Rapper-Founded Members Clubs The Sher Club is a Private Members Only Club Founded by Drake By Rebecca Byers | Published 2015-05-05 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/the-sher-club References: [blogto](http://www.blogto.com/music/2015/05/drake_opens_members_only_club_at_the_acc/) & [instagram](https://instagram.com/p/2NHD00jQI9/) Located within Toronto's Air Canada Center arena, the Sher Club is a recently revealed project from Canadian rapper and entertainer Drake. The [members only club](https://www.trendhunter.com/trends/soho-house-so-paulo) was designed by Ferris Rafauli Design and was named by Drake for his late grandparents, Rueben and Evelyn Sher. Announced via [Instagram](https://www.trendhunter.com/trends/callaway), the Sher Club is available for visit to anyone lucky enough to score a membership and of course, by private invitation. The Sher Club is a joint venture between Drake, the Air Canada Center, [Maple Leaf Sports Entertainment](https://www.trendhunter.com/trends/dongnae) and designer Ferris Rafauli. The exclusive club appears to be an intimate space within the ACC that is covered in red velvet, appearing more like a Vegas lounge than a stadium's third floor. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 86% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Rapper-founded Members Clubs:** Opportunity for musicians and entertainers to create exclusive membership clubs, providing unique experiences for their fans and generating additional revenue streams. - **Private Invitation-only Clubs:** Creating a sense of exclusivity and luxury by offering membership opportunities through private invitations, allowing for curated experiences for a select clientele. - **Intimate Spaces Within Venues:** Designing intimate and luxurious spaces within large venues, providing a more personalized experience for members and guests. ### Sectors Adopting This - **Hospitality:** Creating exclusive members-only clubs within venues, offering unique experiences for VIP guests and increasing venue revenue. - **Entertainment:** Musicians and entertainers venturing into the creation of members clubs, providing fans with exclusive access and premium experiences, while diversifying revenue streams. - **Interior Design:** Designing intimate and luxurious spaces within large venues, catering to the demand for exclusive and immersive experiences. ## Related on Trend Hunter - [Exclusive Membership Club Openings](https://www.trendhunter.com/trends/soho-house.md) - [Timeless Members’ Club Interiors](https://www.trendhunter.com/trends/members-club-interior.md) - [Luxurious Membership-Based Hotel Initatives](https://www.trendhunter.com/trends/proper-club.md) - [Sophisticated Hospitality Establishments](https://www.trendhunter.com/trends/revery-toronto-downtown.md) - [Private Member Toronto Restaurants](https://www.trendhunter.com/trends/toronto-restaurant-margo.md) - [Whisky Culture Private Clubs](https://www.trendhunter.com/trends/soho-whisky-club.md) - [Washington Private Club Expansions](https://www.trendhunter.com/trends/the-ned-washington.md) - [Champagne Membership Clubs](https://www.trendhunter.com/trends/prive-societe.md) - [Luxurious Asian-Inspired Steakhouses](https://www.trendhunter.com/trends/torontos-premier-supper-club.md)