# Two-Foot-Long Lobster Rolls 'The Shelly' is a 28-Inch Lobster Roll That's Made for Seafood Lovers By Katherine Pendrill | Published 2019-05-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-shelly References: [delish](https://www.delish.com/restaurants/a27377576/giant-lobster-roll-north-river-lobster-company-nyc/) & [facebook](https://www.facebook.com/NRLobsterCo/photos/a.476828942445264/1926794440782033/?type=3&theater) While New York City is home to a lot of supersized food options, 'The Shelly' may top them all. Measuring more than two feet in length, this [massive lobster roll](https://www.trendhunter.com/trends/seasonal-seafood-offerings) contains more of the creamy crustacean than you've ever seen before. The Shelly is the work of [North River Lobster Company](https://www.trendhunter.com/trends/woven-x-civerinos-hot-honey), which is a three-story yacht docked on the west side of Manhattan. The dish itself is a [28-inch long sandwich](https://www.trendhunter.com/trends/foot-long-sausage-roll) made from fresh lobster meat, Old Bay mayo, and plenty of butter. The whole thing costs a hefty $99, but when split with a crowd, it's not a bad deal for some fresh lobster. With summer on the way, this supersized lobster roll is the ultimate dock-side meal. Image Credit: *North River Lobster Company.* ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 30% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Supersized Food:** The trend of supersized food options continues to grow, providing opportunities for innovative creations that push the boundaries of traditional portions. - **Luxury Dining Experiences:** Luxury dining experiences, such as extravagant seafood dishes, offer a unique selling point for high-end restaurants and yacht companies looking to cater to discerning customers. - **Group Sharing Meals:** The rise of group sharing meals presents an opportunity for businesses to create large, indulgent dishes that can be split among friends or family, enhancing social dining experiences. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can capitalize on the trend of supersized food options by creating innovative dishes that attract novelty-seeking customers. - **Hospitality and Tourism:** The hospitality and tourism industry can leverage luxury dining experiences, such as serving massive lobster rolls on yachts, to enhance guest satisfaction and differentiate their offerings. - **Restaurant and Catering:** Restaurants and catering companies can tap into the demand for group sharing meals by developing menu items that are large, shareable, and provide an element of novelty and indulgence. ## Related on Trend Hunter - [Seasonal Lobster Roll Specials](https://www.trendhunter.com/trends/maine-style-lobster-roll.md) - [Seasonal Seafood-Topped Pizzas](https://www.trendhunter.com/trends/lobster-roll-pizza.md) - [Savory Lobster Salad Sandwiches](https://www.trendhunter.com/trends/lobster-roll-blt.md) - [Vibrant NYC Seafood Restaurants](https://www.trendhunter.com/trends/flex-mussels.md) - [Lobster Roll Wedding Cakes](https://www.trendhunter.com/trends/lobster-roll-wedding-cakes.md) - [Summertime Lobster Menus](https://www.trendhunter.com/trends/summer-festival-menu.md) - [Lobster-Based Seasonal Menus](https://www.trendhunter.com/trends/lobster-mac.md) - [Indulgent Seafood Events](https://www.trendhunter.com/trends/lobsterfest-2026.md) - [Local Lobster Roll Salads](https://www.trendhunter.com/trends/lukes-lobster-roll-salad.md)