# Female Employment Support The She-Covery Project Confronts Gendered Job Loss Amid COVID-19 By Grace Mahas | Published 2021-01-20 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/the-shecovery-project References: [occ](https://occ.ca/wp-content/uploads/OCC-shecovery-final.pdf) The She-Covery Project looks at the disproportionate economic impact that the COVID-19 crisis is having on women. The project was led by Claudia Dessanti, a Senior Policy Analyst for the [Ontario Chamber of Commerce](https://www.trendhunter.com/trends/ontario-career-lab) with various research partners including the [Women Entrepreneurship Knowledge Hub](https://www.trendhunter.com/trends/nft-residency), Ted Rogers School of Management, the Diversity Institution, as well as the [Government of Canada](https://www.trendhunter.com/trends/digital-workforce). The She-Covery Project outlined five critical steps to achieve a successful "she-covery" including having leadership and accountability, child care requirements, workforce development, flexible work arrangements, and an inclusive entrepreneurial ecosystem. Lastly, the project states that "the long-term impacts of COVID-19 on women in the workforce remains unknown. However, with women’s labor force participation at a record low, decades of progress towards gender equality are at stake." Image Credit: The She-Covery Project ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 23% | Activity: 29% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Job Trends](https://www.trendhunter.com/jobtrends) ## Key Themes ### What's Driving This Trend - **Gendered Job Loss:** Innovative solutions to address disproportionate job loss among women due to COVID-19 can be explored through targeted training programs, women-centered job placements, and flexible work arrangements. - **Child Care Support:** Opportunities for innovative solutions to address the child care needs of working women and mothers through alternative child care arrangements, workplace accommodations, and remote work arrangements. - **Inclusive Entrepreneurship:** Innovative programs can be established to provide increased support from governments and private organizations for women-led businesses and to create more inclusive and equitable entrepreneurial environments for women. ### Who This Affects Most - **Human Resources:** The human resources industry can explore innovative work arrangements and training programs to support the retention and advancement of female employees and to mitigate the impact of gendered job loss. - **Child Care Services:** Child care service providers can innovate their business models to cater to the needs of working women and mothers by developing alternative child care arrangements such as on-site daycare centers or drop-in centers. - **Entrepreneurship and Small Business:** Innovative government policies and private sector initiatives can be developed to create more equitable and inclusive entrepreneurial ecosystems for women-owned businesses and startups. ## Related on Trend Hunter - [Female Chef Delivery Platforms](https://www.trendhunter.com/trends/made-by-women.md) - [Small Business Support Initiatives](https://www.trendhunter.com/trends/mastercard-x-pier-five-small-business-fund.md) - [Women-Focused Tech Hiring Drives](https://www.trendhunter.com/trends/hiring-drive-2025.md) - [Women-Empowering Work Programs](https://www.trendhunter.com/trends/workforce-challenges.md) - [Women-Targeted Wellness Movements](https://www.trendhunter.com/trends/her-sovereignty-project.md) - [Women-Specific Health Risk Initiatives](https://www.trendhunter.com/trends/womenspecific-health-risk.md) - [Gender Gap-Addressing Education Initiatives](https://www.trendhunter.com/trends/girls-education1.md) - [Menopause-Mindful Workplace Initiatives](https://www.trendhunter.com/trends/womens-health-month.md) - [Corporate Connection Platforms](https://www.trendhunter.com/trends/her-workplace.md)