# Celebratory Price-Slashed Suites The Shangri-La Hotel in Dubai Charged Three Dollars for Its Rooms By Laura McQuarrie | Published 2013-07-15 | World Source: Trend Hunter, https://www.trendhunter.com/trends/the-shangri-la-hotel-in-dubai References: [luxuo](http://www.luxuo.com/hotel/shangri-la-dubai-tenth-anniversary.html) & [shangri-la](http://www.shangri-la.com/dubai/shangrila/) To celebrate its 10th anniversary, the [Shangri-La](https://www.trendhunter.com/trends/eat-play-love-campaign) hotel in Dubai offered a stay at its rooms for just a few dollars. [Expensive hotels in Dubai](https://www.trendhunter.com/trends/four-seasons-hotel-1) are hardly few and far between, and the five-star Shangri-La hotel took a completely different approach to charging for its luxury suites. On the day of its 10th anniversary, the first 10 patrons to book a room online and plug in a special promotional code could spend a night in one of the hotel's suites for just three dollars. The Shangri-La also extended the festivities to children born on the same day of the hotel's opening, offering them a [free meal at the Dunes Café](https://www.trendhunter.com/trends/taste-of-shangrila) with up to 10 guests. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 5% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Micro-pricing:** Opportunity to disrupt traditional pricing models by offering extremely low prices to celebrate milestones or attract new customers. - **Promotional Campaigns:** Creating buzz and engaging customers by offering unique promotions and experiences to celebrate special occasions. - **Customer Loyalty:** Building customer loyalty and goodwill by offering special perks and benefits to long-time customers. ### Where This Applies - **Hospitality:** Opportunity to attract new customers and generate buzz through unique promotional campaigns and micro-pricing strategies. - **Luxury Hotels:** Disrupting traditional pricing models in the luxury hotel industry by offering limited-time, heavily discounted rates to celebrate milestones. - **Food and Beverage:** Enhancing customer experience and fostering loyalty by offering special perks and benefits to celebrate milestones or special occasions. ## Related on Trend Hunter - [Film-Inspired Hotel Offerings](https://www.trendhunter.com/trends/eat-play-love-campaign.md) - [Luxurious Resort Getaways](https://www.trendhunter.com/trends/address-beach-resort.md) - [Asian-City-Inspired Afternoon Teas](https://www.trendhunter.com/trends/a-journey-through-asia.md) - [Seasonal Hotel Experiences](https://www.trendhunter.com/trends/enchanted-wonders.md) - [Romance-Inspired Hotel Experiences](https://www.trendhunter.com/trends/valentines-rendezvous.md) - [Luxurious Sandstone Desert Resorts](https://www.trendhunter.com/trends/bab-al-shams.md) - [Curated Holiday Festivities](https://www.trendhunter.com/trends/enchanted-wonders-2025.md) - [Luxurious Springtime Experiences](https://www.trendhunter.com/trends/the-season-of-spring.md) - [Diamond-Themed Hotel Offers](https://www.trendhunter.com/trends/omni-boston-hotel.md)