# Unruly Coiffure Editorials The Tomorrow's Journal The Shades of Black Photoshoot is Lively By Jordy E | Published 2015-05-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-shades-of-black References: [fashioncow](http://fashioncow.com/2015/04/emily-astrup-in-the-shades-of-black-by-sean-mcmenomy-for-tomorrows-journal-ss-2015/) & [tomorrowmanagement](http://tomorrowmanagement.com/tomorrowsjournal) The Tomorrow's Journal Spring/Summer 2015 editorial titled The Shades of Black offers up a new twist on [monochromatic fashion](https://www.trendhunter.com/trends/black-tag-collection). Model Emily Astrup is at the heart of the production which puts the brunette on display via numerous dark and light color schemes. Photographer Sean McMenomy executed these captivating images. While the lighting is enough to hold the attention of readers, stylist Barbara Gullstein added to the enthralling nature of this production with [revealing wrap dresses, wide legged trousers](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) and long, draping vests. One of the most mesmerizing elements of this feature by The Tomorrow's Journal is hair expert Henrik Haue's incorporation of [puffy, teased tresses](https://www.trendhunter.com/trends/zara-hair-1). Astrup's coif jutted out in every direction, making the series appear unruly while also structured. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 65% | Activity: 1% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Monochromatic Fashion:** Disruptive innovation opportunity: Explore new techniques and materials to create unique monochromatic fashion designs. - **Captivating Imagery:** Disruptive innovation opportunity: Develop innovative photography techniques and equipment to create captivating images for fashion editorials. - **Hair Styling:** Disruptive innovation opportunity: Invent new hair styling products and techniques to create unconventional and structured hairstyles. ### Industries Being Reshaped - **Fashion Design:** Disruptive innovation opportunity: Incorporate technology and sustainability into fashion design processes. - **Photography:** Disruptive innovation opportunity: Develop new camera technologies and techniques for capturing unique and captivating fashion imagery. - **Haircare:** Disruptive innovation opportunity: Create innovative haircare products and tools for unconventional and structured hairstyles. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md) - [Educational Hair Stylist Collectives](https://www.trendhunter.com/trends/stylist-collective.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)