# Soy Swimwear Nikster's Eco Bikinis By Alex Covert | Published 2008-08-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/the-sexier-side-of-green-niksters-eco-bikinis References: [planetgreen.discovery](http://planetgreen.discovery.com/fashion-beauty/eco-bikini.html) & [niksters](http://www.niksters.com/) We get the sexy part. Bikinis = Sexy! What do bikinis have to do with being green, though? At Niksters, their bikinis are made from [sustainable soy, organic cotton, bamboo](https://www.trendhunter.com/trends/kelp-clothing), and other natural fibers which all promote a healthy and sustainable lifestyle. Niksters accessorizes their swimsuits with shells, pearls, stones, bamboo, and coconuts. They use recycled materials in their packaging and they even give 5% of their gross sales to globally responsible charities! **Implications** - Companies can see an increase in their target demographic by taking the initiative to go green. These days, [eco-friendly sales items](https://www.trendhunter.com/trends/earthytweens) are progressively becoming a more popular idea due to consumer awareness of the impact of their actions. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 91% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Fashion:** There is a growing demand for sustainable fashion that companies can capitalize on by incorporating eco-friendly materials in their products. - **Sustainable Materials:** Exploring and utilizing sustainable materials such as soy, bamboo and organic cotton can have a disruptive impact on the fashion industry by reducing environmental impact. - **Social Responsibility:** Corporate social responsibility, such as charitable partnerships and sustainable packaging, is becoming an increasingly important factor for consumers when making purchasing decisions. ### Where This Applies - **Fashion:** The fashion industry will benefit from embracing eco-friendly materials and sustainable production processes to meet consumer demand and make a positive impact on the environment. - **Retail:** Retail companies can create a competitive edge and increase sales by offering a variety of environmentally responsible products that align with consumers' values. - **Charity:** Globally responsible charities can partner with eco-friendly fashion companies to drive positive social and environmental change while increasing brand awareness and sales. ## Related on Trend Hunter - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Modern Low-Impact Swimwear](https://www.trendhunter.com/trends/vitamin-a-1.md) - [Sustainable Ocean Waste Swimwear](https://www.trendhunter.com/trends/ocean-flex.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Eco-Conscious Sugarcane Bras](https://www.trendhunter.com/trends/walmart-8.md) - [Biodegradable Undergarments](https://www.trendhunter.com/trends/sparepair-underwear.md) - [Inclusive Sustainable Swimwear](https://www.trendhunter.com/trends/versatile-sustainable-swimwear.md) - [Sustainable Shapewear Lines](https://www.trendhunter.com/trends/oceanhug.md)