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# Pop Culture-Inspired Streetwear
UNDERCOVER Drops THE SEVENTH SENSE Collection for SS19

By Amy Duong | Published 2018-09-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/the-seventh-sense
References: [hypebeast](https://hypebeast.com/2018/9/undercover-spring-summer-2019-womenswear-paris-fashion-week) & [undercoverism](http://undercoverism.com)

For the Spring/Summer 2019 season, [streetwear imprint](https://www.trendhunter.com/trends/blackeyepatch-winter) UNDERCOVER introduces its attention-grabbing THE SEVENTH SENSE collection. The range is comprised of pieces inspired by [pop culture references](https://www.trendhunter.com/trends/wildest-ones-yet), including [Sci-Fi aesthetics](https://www.trendhunter.com/trends/sprayground-x-dune), schoolgirl designs, and even the iconic David Bowie. The eclectic range of influences results in a wide assortment of apparel from a plethora of thematic approaches.

The David Bowie reference is seen throughout knitwear, silk pants, bomber jackets, and shirts that all see his stardust motifs and his face. There are some Sci-Fi touches through the 'A Clockwork Orange' graphics that are seen on flowy dresses, accessories, jeans, blouses, caps, and sweaters. Japanese schoolgirl influences are seen on blazers, rider jackets, cardigans, and trousers. THE SEVENTH SENSE also pays homage to the anime series 'Creamy Mami, the Magic Angel' as the character is seen adorning some accessories and sweaters.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 91% | Activity: 81% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Pop Culture Streetwear:** Create a line of apparel and accessories that taps into current pop culture trends, such as TV shows, movies, and music icons.
- **Themed Collections:** Design and produce collections that draw inspiration from a unifying theme, such as music, art, or literature.
- **Eclectic Apparel:** Offer a wide range of styles and designs to cater to diverse customer preferences and embrace a mix-and-match approach to fashion.

### Industries Being Reshaped

- **Fashion:** Discover new ways to incorporate popular culture references into fashion design, tapping into the public's fascination with celebrities and entertainment.
- **Entertainment:** Create merchandise collections inspired by popular TV shows, movies, music, and celebrities, tapping into the fanbase's desire for unique and exclusive products.
- **Art:** Explore the intersection of fashion and art, by creating clothing and accessories that mimic the visual aesthetics of famous paintings, photographs, and sculptures.

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