# Smooth RTD Canned Cocktails WISEACRE Steps into the Cocktail Sphere with 'The Set Up' Drinks By Elena Rahman | Published 2021-12-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-set-up References: [brewbound](https://www.brewbound.com/news/wiseacre-launches-the-set-up-canned-cocktails/) & [wiseacrebrew](https://wiseacrebrew.com/)  The Set Up is a new line of [ready-to-drink cocktails](https://www.trendhunter.com/trends/served-cocktails). WISEACRE Brewing Company, known for its line of beer, has stepped into the canned cocktail industry. The company was inspired by a popular Memphis dive bar's drink menu. Its new range of beverages comes in a 4-pack of 12-ounce cans. WISEACRE stands out from other [canned cocktail and seltzer companies](https://www.trendhunter.com/trends/fullstrength-cocktails) as it uses distilled liquor in its beverages rather than alcohol made from beer-brewing ingredients and techniques. This process often leaves residual flavors and aromas from yeast fermentation. WISEACRE's process of using distilled liquor creates a smoother and more crisp cocktail that incorporates [fruit flavors](https://www.trendhunter.com/trends/squeezed-vodka-cocktails) seamlessly. The brand's cocktail flavors include Vodka Soda with Grapefruit, Gine and Soda with Lime, and HiBall with Lemon. Image Credit: WISEACRE ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 25% | Activity: 45% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **RTD Cocktail Innovation:** Companies are creating new, canned cocktails that are easy to consume on the go. - **Premiumization of Canned Cocktails:** Companies are offering canned cocktails made with premium-quality, distilled liquor instead of beer-brewing ingredients. - **Flavored Cocktail Focus:** Canned cocktails are increasingly incorporating fruit and other bold flavors for a more unique taste. ### Where This Applies - **Alcohol Manufacturing:** Alcohol manufacturers can explore using distilled liquor in their canned cocktail products to offer a smoother, more crisp taste. - **Cocktail Production:** Cocktail producers can consider using fruit flavors and other ingredients to create new, innovative RTD canned cocktail products. - **Convenience Retail:** Convenience retailers can focus on stocking up on canned cocktails, which is a growing segment of the RTD beverage market. ## Related on Trend Hunter - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Culturally Inspired Canned Cocktails](https://www.trendhunter.com/trends/phreshly.md) - [Ready-To-Drink Classic Cocktails](https://www.trendhunter.com/trends/readytodrink-classic-cocktails.md) - [Expansive RTD Libation Lineups](https://www.trendhunter.com/trends/mixedup-cocktail-co.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/wonderland-cocktails.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md) - [Better-For-You Boozy Beverages](https://www.trendhunter.com/trends/watertight-cocktails.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/death-co.md) - [Low-ABV Canned Cocktails](https://www.trendhunter.com/trends/tattersall-distilling-canned-cocktails.md)