# Inflated Dynamic Design Exhibitions Vienna Design Week Hosts the Series Exhibition this Year By Amy Duong | Published 2023-10-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-series References: [dezeen](https://www.dezeen.com/2023/10/02/vienna-design-week-the-series-exhibition/) & [moderndesignreview](https://moderndesignreview.com/)  Curator Laura Houseley creates the Series exhibition as a part of this year's [Vienna Design Week](https://www.trendhunter.com/trends/what-are-you-looking-at). It features work from 22 independent designers drawn from 14 countries to explore [small-batch production](https://www.trendhunter.com/trends/maison-rhizomes). The show sees different contributions of objects that are made using the same process and materials, which come in subtle different each time to showcase the work of emerging designers. Houseley explains to Dezeen "This type of small-scale making has come to define a generation of emerging designers. Yet rarely is it recognized as the consequential system it is. The whole process is about balancing the efficiency of a production line with the convertibility of a unique work. Most often these works are judged by their expression and creativity but we don't often reflect on how the need and desire to make multiple objects has impacted what the final object is, its making, its materiality, its final form." Image Credit: Laura Houseley, Carolina Frank ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 44% | Activity: 12% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Small-batch Production:** Explore the rise of small-batch production in design, where objects are made using the same process and materials, but each with subtle differences. - **Emerging Designers:** Discover how emerging designers are embracing small-scale making as a way to balance efficiency and uniqueness in their work. - **Impact on Final Object:** Understand the influence of multiple object production on the expression, creativity, materiality, and final form of design pieces. ### Industries Being Reshaped - **Design:** See how the design industry is evolving with the rise of small-batch production and its impact on the work of emerging designers. - **Manufacturing:** Explore the potential disruptions in manufacturing processes as designers seek to balance efficiency and uniqueness in small-scale production. - **Art:** Discover how the need and desire to create multiple objects is reshaping the art industry, impacting the expression and materiality of art pieces. ## Related on Trend Hunter - [Transformation-Inspired Design Objects](https://www.trendhunter.com/trends/experimental-design-objects.md) - [Industrial Art Exhibitions](https://www.trendhunter.com/trends/sized.md) - [Emerging Design Exhibitions](https://www.trendhunter.com/trends/dry-cleaning-exhibition.md) - [Groundbreaking Design Exhibitions](https://www.trendhunter.com/trends/mindcraft-project.md) - [Duality-Exploring Art Exhibitions](https://www.trendhunter.com/trends/design-duo-double-feature.md) - [Object Design-Explorative Apartments](https://www.trendhunter.com/trends/apartamento-secreto.md) - [Immersive Material Design Exhibits](https://www.trendhunter.com/trends/3daysofdesign-2025.md) - [Sustainability-Focused Design Exhibitins](https://www.trendhunter.com/trends/pearson-lloyd.md) - [Equitable Design Capsule Exhibitions](https://www.trendhunter.com/trends/calm-place-exhibition.md)