# Urban Media Apps 'The Senna' Celebrates Memes, Videos and Stories from Hip-Hop Culture By Laura McQuarrie | Published 2015-12-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-senna References: [forbes](http://www.forbes.com/sites/julianmitchell/2015/11/11/senna-the-social-entertainment-app-creating-a-mobile-hub-for-hip-hop-culture/) & [itunes.apple](https://itunes.apple.com/us/app/the-senna/id1006296645?mt=8) 'The Senna' is the name of a mobile app that's centered around sharing [social content fueled by hip-hop culture](https://www.trendhunter.com/trends/sereen). This media platform provides a place for users to discover a range of [viral content, podcasts, memes](https://www.trendhunter.com/trends/memingo), conversations and stories that are currently of note within the community. In addition to having a timeline and newsfeed in the style of many other apps, The Senna sets itself apart by having a space for new and established media stars to create original content. Content aside, the simple interface of the app is just part of what makes this platform so appealing to a millennial audience with an interest in hip-hop culture. Adriant Grant is the self-taught engineer and developer behind The Senna, who notes: "We’re not aiming to be the best video site or social network, we want to create a platform exclusively for this growing and thriving culture." ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 17% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What Makes This Trend Stand Out - **Hip-hop Culture:** Disruptive innovation opportunity: Develop new platforms or apps that specifically cater to the interests and content of the hip-hop culture. - **Viral Content:** Disruptive innovation opportunity: Create innovative ways to discover and share viral content, memes, and conversations for a targeted audience. - **Original Content Creation:** Disruptive innovation opportunity: Provide an outlet for new and established media stars to create and showcase their original content within a specific culture. ### Sectors Adopting This - **Social Media:** Disruptive innovation opportunity: Build a social media platform that specializes in curating and amplifying content related to hip-hop culture. - **Entertainment:** Disruptive innovation opportunity: Develop entertainment platforms and apps that focus on delivering and promoting viral content, podcasts, and stories from specific cultural communities. - **Technology:** Disruptive innovation opportunity: Utilize technology to create user-friendly interfaces and personalized experiences within media apps targeting specific cultural interests. ## Related on Trend Hunter - [Meme-Like Social Platforms](https://www.trendhunter.com/trends/spill.md) - [Connective Fan-Driven Music Platforms](https://www.trendhunter.com/trends/sesh1.md) - [Authenticity-Promoting Social Media Apps](https://www.trendhunter.com/trends/viberse-app.md) - [Social Video Reaction Apps](https://www.trendhunter.com/trends/seen-app.md) - [Customizable Profile Social Platforms](https://www.trendhunter.com/trends/noplace-app.md) - [Experiential Shopping Platforms](https://www.trendhunter.com/trends/sune.md) - [Gen Alpha Social Media Apps](https://www.trendhunter.com/trends/sendit.md) - [AI-Powered Creative Apps](https://www.trendhunter.com/trends/verse.md) - [On-Demand Content Creation Apps](https://www.trendhunter.com/trends/social-agent.md)