# Home Safety Campaigns Allstate Began 'The Selfie Effect' Campaign to Encourage Canadians' Safety By Colin Smith | Published 2022-06-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/the-selfie-effect References: [blog.allstate](https://blog.allstate.ca/social-media-home-theft-traveling) & [allstate](https://www.allstate.ca/)  [Allstate Insurance Company of](https://www.trendhunter.com/trends/holiday-mocktails) Canada launched a new [public awareness campaign](https://www.trendhunter.com/trends/this-is-not-a-home) named 'The Selfie Effect.' As the summer season approaches and many Canadians finalize plans for [summer vacations](https://www.trendhunter.com/trends/sunwing-vacations1), Allstate is reminding Canadians that social media perception is important while away from one's home. A survey from The Léger, a Canadian market analytics company, found that nearly two-thirds of Canadians post travel plans prior to even traveling. While this seems like an innocent habit, Allstate is reminding Canadians to wait until after traveling to post information about the trip online, as this information can lead to home break-ins and robberies. In order to help with the process, Allstate offered several tips on how to ensure online safety. These tips include only telling people that are close, trustworthy friends about vacation plans in advance, ensuring the privacy settings on social media platforms are set properly, removing geotags from photos, and reminding people to remove information that may reveal home addresses or crucial personal information before posting a photo. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 43% | Activity: 63% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Privacy:** There is an opportunity for disruptive innovation in developing tools that allow users to securely control what personal information they share on social media platforms. - **Smart Home Security:** There is an opportunity for disruptive innovation in creating home security solutions that can be monitored and controlled remotely, with features like facial recognition and smart locks. - **Personal Data Protection:** There is an opportunity for disruptive innovation in developing technologies and services that help people protect their personal data and prevent identity theft. ### Sectors Adopting This - **Cybersecurity:** The cybersecurity industry can benefit from developing solutions that provide users with more control over their personal data and privacy online. - **Home Security:** The home security industry can benefit from developing smarter, more advanced security systems with features like facial recognition and smart locks that can be monitored and controlled remotely. - **Privacy Protection:** The privacy protection industry can benefit from developing technologies and services that help people protect their personal data and prevent identity theft. ## Related on Trend Hunter - [Young Travellers-Targeting Campaigns](https://www.trendhunter.com/trends/progressive-insurance.md) - [Authenticity-Forward Insurance Campaigns](https://www.trendhunter.com/trends/allianz-ireland.md) - [Summer-Specific Canadian Campaigns](https://www.trendhunter.com/trends/summer-bummer-insurance.md) - [Secure Firearm Campagins](https://www.trendhunter.com/trends/safe-stories.md) - [Canadian Tourism Campaigns](https://www.trendhunter.com/trends/caleb-simpson.md) - [Location-Based Social App Features](https://www.trendhunter.com/trends/snapchat-home-safe.md) - [Safety-Oriented Social Tools](https://www.trendhunter.com/trends/instagram-10.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md)