# Mental Health Sundae Campaigns Selena Gomez Debuted the Selena Sundae at Serendipity3 By Elena Rahman | Published 2021-09-03 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/the-selena-sundae References: [serendipity3](https://serendipity3.com/) & [rarebeauty](https://www.rarebeauty.com/pages/rare-impact) Selena Gomez is now featured on [Serendipity3's](https://www.trendhunter.com/trends/spooky-sundae) menu with The Selena Sundae. The brand collaborated with the pop icon and part-owner and investor in the restaurant, Selena Gomez, for a mental health initiative. Gomez's favorite ice cream flavor inspires the Selena Sundae. Featuring [Cookies and Cream ice cream](https://www.trendhunter.com/trends/oreo-cookie-sundae) as the base, the sundae also includes bananas, hot fudge, cream-filled cookie crumbles, decadent pink sugar, whipped cream, and a maraschino cherry. The collaboration will donate 10% of proceeds from the Selena Sundae to the popstar's Rare Impact Fund to help those who struggle with mental health. The award-winning singer, songwriter, actress, and producer became an owner, investor, and partner in Serendipity3 and [Serendipity Brands](https://www.trendhunter.com/trends/rare-impact-fund). Image Credit: Serendipity3 ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 62% | Activity: 67% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Mental Health Initiatives:** Collaborating with celebrities to promote mental health initiatives through product sales could be a disruptive innovation opportunity. - **Charitable Product Collaborations:** Creating product collaborations with a charitable element could be a powerful way to generate interest and give back to communities. - **Celebrity Food Collaborations:** Partnering with celebrities to create food items could increase brand awareness and drive sales in the food and beverage industry. ### Where This Applies - **Mental Health:** Mental health industries could collaborate with brands and celebrities to raise awareness and funding for mental health initiatives through product sales. - **Food and Beverage:** Partnering with celebrities to create food items could drive sales and increase brand awareness in the food and beverage industry. - **Charities and Nonprofits:** Collaborating with brands and celebrities to create product collaborations with charitable elements could raise funds and awareness for charities and nonprofits. ## Related on Trend Hunter - [Mental Health Sundae Initiatives](https://www.trendhunter.com/trends/rare-impact-fund.md) - [Over-the-Top Spooky Sundaes](https://www.trendhunter.com/trends/spooky-sundae.md) - [Deceptively Gray Ice Creams](https://www.trendhunter.com/trends/gray-ice-creams.md) - [Actress-Approved Ice Cream Menus](https://www.trendhunter.com/trends/sweet-on-sydney-menu.md) - [Celebrity Strawberry Ice Creams](https://www.trendhunter.com/trends/hailey-bieber-strawberry-glaze-pint.md) - [Mental Health Partnerships](https://www.trendhunter.com/trends/rare-impact-fund1.md) - [Over-the-Top Pride Desserts](https://www.trendhunter.com/trends/pride-dessert.md) - [Pop Star-Inspired Sundaes](https://www.trendhunter.com/trends/jonas-brothersinspired-sundaes.md) - [Branded Chocolate QSR Sundaes](https://www.trendhunter.com/trends/hersheys-sundae.md)