# Bespoke Prescription Skincare The Secret Skincare is Australia's First Prescription Skincare Range By Laura McQuarrie | Published 2021-05-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-secret-skincare References: [forbes](https://www.forbes.com/sites/meggentaylor/2021/05/04/meet-the-secret-a-customized-skincare-routine-that-stubborn-skin-issues-like-hyperpigmentation-dont-stand-a-chance-against/?sh=5aaee79a2c5a) & [thesecretskincare.au](https://thesecretskincare.com.au/) The Secret Skincare, Australia's first [prescription skincare](https://www.trendhunter.com/trends/skinformed-skincare) range, was created to treat some of the most challenging skin conditions by offering a customized approach to care. The new bespoke skincare brand developed by Dr. Clara Hurst and Dr. Deb Cohen-Jones has the potential to help a wide range of people who are struggling with pigmentation, lines and wrinkles, acne, enlarged pores, dark circles and cellulite, or even damage from sun exposure, which runs rampant in the region. As Hurst described to [Forbes](https://www.trendhunter.com/trends/volumizing-shampoo-and-conditioner), "We saw a gap in the industry to curate a product that would perfectly complement its owner rather than try to squeeze them into a one-size-fits-all formula. Prescription skincare allows just that; however, it’s usually not easily accessible for the everyday individual, with multiple referrals, long wait times and large consultation fees." ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 48% | Activity: 51% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Prescription Skincare:** More skincare companies may begin to offer customized prescription skincare solutions to address specific skin conditions. - **Bespoke Skincare:** Bespoke skincare will continue to gain popularity as consumers demand personalized, tailor-made products that cater to their individual skin needs. - **Telemedicine:** Telemedicine technology will continue to disrupt the healthcare industry and make prescription skincare solutions more accessible to consumers. ### Industries Being Reshaped - **Personal Care:** The personal care industry will need to adapt to consumer pressures for more personalized and customized skincare solutions. - **Healthcare:** The healthcare industry can explore opportunities in telemedicine technology to improve access to custom prescription skincare solutions. - **Beauty:** The beauty industry may benefit from incorporating prescription skincare solutions to further enhance their product offerings and cater to diverse consumer needs. ## Related on Trend Hunter - [Custom Prescription Skincare](https://www.trendhunter.com/trends/custom-rx-treatment.md) - [Retail-Exclusive Skincare Ranges](https://www.trendhunter.com/trends/skin-and-me.md) - [Custom Peptide Skincare Serums](https://www.trendhunter.com/trends/peptide-skincare-serum.md) - [Anti-Aging Skincare Formulas](https://www.trendhunter.com/trends/antiaging-skincare-formula.md) - [Canadian Luxury Skincare Brands](https://www.trendhunter.com/trends/skincare-line-des.md) - [Cosmetic Dermatologist Skincare Lines](https://www.trendhunter.com/trends/skin-pharm.md) - [Comprehensive Skincare Practices](https://www.trendhunter.com/trends/proof-positive-skin-care.md) - [Clean Medical-Grade Skincare](https://www.trendhunter.com/trends/skinformed-skincare.md) - [Pregnancy-Safe Active Skincare](https://www.trendhunter.com/trends/skn-to-skn.md)