# All-in-One Beauty Elixirs 'the secret ingredient' by iconic beauty is Energizing & Mood-Boosting By Laura McQuarrie | Published 2023-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-secret-ingredient References: [prnewswire](https://www.prnewswire.com/news-releases/bryiana-dyrdek-of-iconic-beauty-launches-new-drinkable-beauty-elixir---the-secret-ingredient-301874699.html) & [iconicbeauty](https://www.iconicbeauty.com/)  The newly revamped iconic beauty by Bryiana Dyrdek is releasing 'the secret ingredient' as a [drinkable beauty elixir](https://www.trendhunter.com/trends/shiseidos-new-drink-format) that's packed with support for the hair, skin and nails. This beautifying elixir contains a myriad of vitamins, plus hyaluronic acid and L-Theanine to boost moods, mental clarity, focus and productivity. To support ongoing wellness, the product is available in a 7-day or 30-day supply, so that consumers can continue to receive the benefits of a do-it-all drink that fuses the benefits of a [nootropic, energy drink](https://www.trendhunter.com/trends/elixir) and a daily vitamin supplement. The strawberry lemonade-flavored elixir is sugar-free, which will appeal to ingredient-conscious consumers who want a touch of sweetness without relying on sugar as the source. While the secret ingredient contains 140 milligrams of natural caffeine, a decaffeinated formula is set to follow later in 2023. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 18% | Activity: 13% | Freshness: 17% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Drinkable Beauty Elixirs:** The emergence of drinkable beauty elixirs presents disruptive innovation opportunities in the beauty and wellness industry by combining skincare and nutritional benefits into convenient, on-the-go products. - **Nootropic Energy Drinks:** The rise of nootropic energy drinks offers disruptive innovation opportunities in the beverage industry by providing consumers with a natural and functional alternative to traditional energy drinks. - **Sugar-free Ingredients:** The growing demand for sugar-free alternatives creates disruptive innovation opportunities in the food and beverage industry by catering to health-conscious consumers looking for low-sugar options. ### Where This Applies - **Beauty and Wellness:** The beauty and wellness industry can capitalize on the trend of drinkable beauty elixirs by developing innovative formulations that target specific skin, hair, and nail concerns. - **Beverage:** The beverage industry can seize the trend of nootropic energy drinks by creating unique blends of ingredients that enhance mental clarity, focus, and productivity while providing a natural energy boost. - **Food and Beverage:** The food and beverage industry can tap into the demand for sugar-free ingredients by developing delicious and healthy alternatives that satisfy consumers' cravings while reducing their sugar intake. ## Related on Trend Hunter - [Convenient Multi-Benefit Supplements](https://www.trendhunter.com/trends/beauty-fuel.md) - [Glow-Boosting Functional Beverages](https://www.trendhunter.com/trends/functional-elixirs.md) - [Plant-Based Beauty Shots](https://www.trendhunter.com/trends/pressed-beauty-shot.md) - [Biotin-Infused Hair Growth Beverages](https://www.trendhunter.com/trends/gorgie-1.md) - [Beauty-Focused Coffee Brews](https://www.trendhunter.com/trends/bevzilla.md) - [Targeted Health Elixirs](https://www.trendhunter.com/trends/health-elixirs.md) - [Beautifying Hydration Mixes](https://www.trendhunter.com/trends/ingestible-wellness.md) - [Pomegranate-Flavored Probiotic Concentrates](https://www.trendhunter.com/trends/beauty-renewal-gut-elixir.md) - [Energizing Skincare Refreshments](https://www.trendhunter.com/trends/skinergy.md)