# Awkwardly Named Accessories This Purse is Seriously Called the 'Schitbag' By Katherinev123 | Published 2010-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-schitbag References: [fashionista](http://fashionista.com/2010/05/would-you-wear-a-schitbag-yeah-thats-really-what-its-called/) & [schitbag](http://www.schitbag.com/) Girls, what's the opposite of an 'It' bag? The answer to that is quite possibly the 'Schitbag.' No, you didn't read that wrong. A recently released [fanny pack with a shoulder strap](https://www.trendhunter.com/trends/sprayground-offers) has been proclaimed to be the "the new status purse," according to a press release uncovered by Fashionista.com. The Schitbag, which apparently has [Hollywood](https://www.trendhunter.com/trends/resort-2027-collection) fascinated, is an [across-the-body bag](https://www.trendhunter.com/trends/trollex) that, according to the same press release, is an accessory "providing sensuous elegance." There might not be much elegance about the name--the origin of which remains elusive--but at least the Schitbag has people talking. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 38% | Activity: 8% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Unconventional Accessories:** Explore the trend of accessories with unconventional names that challenge traditional notions of style and luxury. - **Controversial Fashion Statements:** Discover the trend of fashion statements that intentionally provoke and generate buzz through their bold and provocative names. - **Interactive Fashion Marketing:** Engage with the trend of brands using controversial names to drive conversation and create a unique marketing strategy. ### Industries Being Reshaped - **Fashion and Accessories:** The fashion and accessories industry can leverage this trend by creating unconventional products with attention-grabbing names to differentiate themselves in a crowded market. - **Marketing and Advertising:** The marketing and advertising industry can find disruptive innovation opportunities by using controversial and provocative names to create viral campaigns that generate buzz and increase brand visibility. - **Entertainment and Pop Culture:** The entertainment and pop culture industries can explore collaborations with fashion brands that create controversial accessories with unique names to appeal to a younger and more rebellious demographic. ## Related on Trend Hunter - [Stiletto Shoulder Bags](https://www.trendhunter.com/trends/stiletto-bag.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Handle-Only Fashion Handbags](https://www.trendhunter.com/trends/no-budget-bag.md) - [Microscopic Handbag Designs](https://www.trendhunter.com/trends/microscopic-handbag.md) - [Antacid Brand Designer Bags](https://www.trendhunter.com/trends/tums-bag.md) - [Worldly Factory-Created Fashion Bags](https://www.trendhunter.com/trends/gscth.md) - [High-Fashion Fanny Packs](https://www.trendhunter.com/trends/fendi-x-porter-baguette.md) - [Celebrity-Coveted Travel Bags](https://www.trendhunter.com/trends/sprayground-offers.md) - [Absurdly Tiny Culinary Bags](https://www.trendhunter.com/trends/knorrs-mini-bouillon-bag.md)