# Marijuana Food Trucks The Samich by MagicalButter Serves THC-Infused Sandwiches By Meghan Young | Published 2014-06-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/the-samich References: [fastcoexist](http://www.fastcoexist.com/3031639/the-sandwiches-at-this-restaurant-are-amazing-because-theyre-getting-you-super-high) & [magicalbutter](http://magicalbutter.com/learn) Those looking for a different type of kick when it comes to their food in place of spicy sauces and the like will want to turn their attention to The Samich. The Samich is a [marijuana food truck](https://www.trendhunter.com/trends/cheez-wheelz-food-truck) that serves [THC-infused sandwiches](https://www.trendhunter.com/trends/bic-ez-reach-lighter-supper-club). From grilled cheese to pulled pork and peanut butter and jelly, the menu that will have people salivating in no time, although for reasons other than hunger. Created by MagicalButter Studio, The Samich will set up a permanent spot in Seattle, Washington. Each meal is created with the help of MB2, a device that inserts [botanical extracts into butter, cooking oil](https://www.trendhunter.com/trends/cannabis-infused-cooking-oils) and alcohol. What could be the first-ever marijuana restaurant that's completely open to the public, The Samich allows people to choose how much weed is in their food to prevent overdose. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 96% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Thc-infused Food:** Disruptive innovation opportunity: Creating new products and menus that incorporate THC-infused ingredients for a unique dining experience. - **Cannabis Culinary Industry:** Disruptive innovation opportunity: Developing specialized catering services and kitchen equipment tailored for cannabis-infused food preparation. - **Personalized Marijuana Consumption:** Disruptive innovation opportunity: Providing customers with the ability to customize the dosage of THC in their food, catering to individual preferences and needs. ### Where This Applies - **Food Service Industry:** Disruptive innovation opportunity: Developing new dining concepts and experiences by incorporating THC-infused ingredients into menus, attracting a new customer base. - **Cannabis Industry:** Disruptive innovation opportunity: Expanding the cannabis market by exploring new product offerings such as THC-infused food and beverages, appealing to a wider audience. - **Hospitality Industry:** Disruptive innovation opportunity: Integrating cannabis-infused food and beverage options into hotels, resorts, and related establishments, enhancing the overall guest experience. ## Related on Trend Hunter - [Munchies-Satisfying Sandwiches](https://www.trendhunter.com/trends/munchie-crusher-sandwich.md) - [Munchies-Themed Sandwich Deals](https://www.trendhunter.com/trends/toasted-hot-combo.md) - [Cannabis-Infused Mustard Sandwiches](https://www.trendhunter.com/trends/high-on-rye.md) - [THC-Infused Cookie Butters](https://www.trendhunter.com/trends/infused-cookie-butter.md) - [4/20-Themed Sandwich Deals](https://www.trendhunter.com/trends/deliciously-dope-dime-bag.md) - [Salty-Savory Cannabis Edibles](https://www.trendhunter.com/trends/tsumo-snacks.md) - [4/20-Celebrating Sandwiches](https://www.trendhunter.com/trends/ake-bacon-sando.md) - [Cannabis-Infused Beef Jerky](https://www.trendhunter.com/trends/new-beef-jerky.md) - [THC-Infused Chocolate Hazelnut Spreads](https://www.trendhunter.com/trends/thcinfused-chocolate-hazelnut-spread.md)