# Environmentally-Focused Clothing Brands The Saltwater Collective Supports Ocean Conservation By Meghan Young | Published 2016-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-saltwater-collective References: [thesaltwatercollective](http://www.thesaltwatercollective.com/) The Saltwater Collective may be a stylish clothing brand, but it is so much more than that. Not only is it expanding to include other products such as water bottles and candles, it raises money for ocean conservation, a mission close to all three founders of the company. As written on its website, "One item at a time, we're reminding our communities that the ocean is relevant to everyone, whether you live in a big city or on the coast, and the choices we make everyday matter." An admirable mission, The Saltwater Collective is yet another example of a brand bringing value to the world in an accessible way. Speaking to younger generations in particular, it raises awareness as much as it does funds. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 74% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Eco-clothing Brands:** There is a growing demand for environmentally-focused clothing brands that raise awareness and funds for conservation. - **Sustainable Product Diversification:** Expanding beyond clothing into other eco-friendly products such as water bottles and candles presents a disruption opportunity for sustainable startups. - **Youth-oriented Environmentalism:** Brands that speak to younger generations about the importance of ocean conservation and sustainable living have a unique opportunity to disrupt the market. ### Industries Being Reshaped - **Fashion:** The fashion industry can embrace environmentalism by creating sustainable clothing brands that promote conservation. - **Consumer Goods:** Sustainable startups can disrupt the consumer goods industry by expanding into other environmentally-friendly products such as water bottles and candles. - **Education:** Educational industries can partner with clothing brands like The Saltwater Collective to raise awareness and teach younger generations about the importance of ocean conservation and sustainable living. ## Related on Trend Hunter - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Sustainable Performance Apparel](https://www.trendhunter.com/trends/craft-sportswear.md) - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Sustainable Clothing Collection Collaboartions](https://www.trendhunter.com/trends/sustainable-clothing-collection.md) - [Ocean-Conserving Hygiene Collections](https://www.trendhunter.com/trends/finisterre.md) - [Oceanic Conservation Accessories](https://www.trendhunter.com/trends/world-ocean-day-pouch.md)