# Re-Imagined Umbrella Designs The Sa™ is Seeking Finances Via Crowdfunding Platform Kickstarter By Alyson Wyers | Published 2014-10-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/the-sa References: [fastcodesign](http://www.fastcodesign.com/3035361/wanted/weve-been-doing-umbrellas-wrong) & [kickstarter](https://www.kickstarter.com/projects/860103721/satm-the-umbrella-reimagined) The overall design of umbrellas is pretty standard, but the Sa™ is changing things up. While other innovations in recent decades include the retractable portable style, the automatic pop-up button and [headgear](https://www.trendhunter.com/trends/folding-helmets), this innovative umbrella is taking things to another level as it incorporates a new structure, form and esthetic look. Designed by Matthew Waldman and Justin Nagelberg, the Sa™ has a modern and efficient structure that replaces the traditional metallic skeleton. Made out of [eco conscious materials](https://www.trendhunter.com/trends/original-duckhead), the invention has an internalized handle and magnetic closure system in addition to an [origami-like canopy](https://www.trendhunter.com/trends/novara). To open the umbrella, the bottom of the handle must be rotated, while retracting requires pumping the handle like a pinball machine. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 92% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Re-imagined Umbrella Designs:** The Sa™ is revolutionizing umbrella design by incorporating a new structure, form, and esthetic look. - **Innovative Umbrella Structures:** The Sa™ is disrupting the traditional metallic skeleton by introducing a modern and efficient internalized handle and magnetic closure system. - **Eco-conscious Umbrella Materials:** The Sa™ is embracing sustainability by using eco-conscious materials in its construction. ### Industries Being Reshaped - **Fashion Accessories:** The Sa™ is creating disruptive innovation opportunities in the fashion accessory industry with its re-imagined umbrella designs. - **Product Design:** The Sa™ is driving disruptive innovation in product design by introducing innovative umbrella structures and materials. - **Outdoor Gear:** The Sa™ is reshaping the outdoor gear industry with its revolutionary umbrella designs that offer enhanced functionality and aesthetics. ## Related on Trend Hunter - [Flying Umbrella Prototypes](https://www.trendhunter.com/trends/flying-umbrella.md) - [Branch-Like Umbrella Stands](https://www.trendhunter.com/trends/aghsan.md) - [Connected Dual Functioning Umbrellas](https://www.trendhunter.com/trends/hulasol.md) - [Car Roof Luggage Holder](https://www.trendhunter.com/trends/car-storage.md) - [OLED Weather Umbrellas](https://www.trendhunter.com/trends/ori-umbrella.md) - [Two-People Umbrella Designs](https://www.trendhunter.com/trends/shed-rain.md) - [Transforming Umbrella Stands](https://www.trendhunter.com/trends/split-1.md) - [Disappearing Umbrella Stands](https://www.trendhunter.com/trends/coilo.md) - [Artful Sculptural Umbrella Stands](https://www.trendhunter.com/trends/inbetween-umbrella.md)