# Gossip-Stopping Burgers Wayback Burgers Launched 'The Royal Silencer' Burger with a Spare Patty By Katherine Pendrill | Published 2023-01-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-royal-silencer References: [chewboom](https://www.chewboom.com/2023/01/10/wayback-burgers-introduces-the-new-royal-silencer-featuring-a-spare-patty-fit-for-a-spare/) & [qsrmagazine](https://www.qsrmagazine.com/news/wayback-burgers-unveils-royal-silencer-burger)  Hot on the heels of Prince Harry's new memoir, 'Spare,' Wayback Burgers has just launched a cheeky new offering dubbed 'The Royal Silencer.' For those unfamiliar, Prince Harry's highly anticipated new memoir details some of the British Royal Family's biggest secrets. As Patrick Conlin, President of Wayback Burgers explains, "Like millions of people around the globe, we’ve been watching the royal drama unfold and wanted to create a burger that encourages everyone to use their mouths as intended. More than just an incredible burger, we designed The Royal Silencer to fill mouths to capacity with every bite to discourage spilling sensitive family drama to the media and general public." And if you're wondering what combination may be good enough to stem the gossip, [Wayback Burgers'](https://www.trendhunter.com/trends/wayback-burgers2) The Royal Silencer features three beef patties (one of the patties is a spare just like the Prince himself), American cheese, lettuce, tomato, pickles, onions, ketchup, and mustard. Image Credit: Wayback Burgers ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 40% | Activity: 57% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Royalty-inspired Burgers:** Opportunity for fast-food chains to create menu items inspired by current events and pop culture to attract customers and drive sales. - **Cheeky Marketing Tactics:** Opportunity for brands to use humor and current events to create buzz and stand out in a crowded market space. - **Gossip-themed Products:** Opportunity for brands to create products that tap into people's fascination with celebrity gossip and scandal, and provide a sense of humor and levity around the topic. ### Sectors Adopting This - **Fast Food:** Opportunity for fast-food chains to tap into pop culture and current events to create unique menu items that attract customers and differentiate themselves from competitors. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to help brands create clever and memorable campaigns that leverage humor and current events to increase brand awareness and engagement. - **Consumer Products:** Opportunity for companies to create products that tap into people's fascination with celebrity gossip and scandal, and provide a sense of humor and levity around the topic, creating a unique selling proposition in highly competitive markets. ## Related on Trend Hunter - [Cheeky Competitor-Inspired Burgers](https://www.trendhunter.com/trends/the-big-way.md) - [Charitable Pride Month Burgers](https://www.trendhunter.com/trends/brooklyn-stonewall-inn-edition.md) - [Indulgent Seasonal Celebration Burgers](https://www.trendhunter.com/trends/burger-king-2324-top.md) - [Patriotic Olympics-Inspired Burgers](https://www.trendhunter.com/trends/gold-medal-burger.md) - [Flavorful Peppercorn Burgers](https://www.trendhunter.com/trends/peppercorn-king.md) - [Steakhouse-Inspired QSR Burgers](https://www.trendhunter.com/trends/steakhouse-bacon-whopper.md) - [Upsized Fast-Food Burgers](https://www.trendhunter.com/trends/big-king-burger.md) - [Savory Dual Patty Burgers](https://www.trendhunter.com/trends/roadhouse-burger.md) - [Cheesy Quad-Patty Burgers](https://www.trendhunter.com/trends/crown-the-one-pounder.md)