# Veteran-Supporting Gins The Royal British Legion Poppy Gin will be Available Year-Round By Michael Hemsworth | Published 2020-11-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-royal-british-legion-poppy-gin References: [foodbev](https://www.foodbev.com/news/the-royal-british-legion-poppy-gin-in-honour-of-war-heroes/) & [britishlegion.org.uk](https://www.britishlegion.org.uk) The Royal British Legion Poppy Gin has been created by [Burleighs Gin](https://www.trendhunter.com/trends/burleighs-raspberry-edition-gin) as a Remembrance Day-themed spirit that will help to support veterans year-round and offer consumers a high-quality product to enjoy. The gin will be available exclusively from The Royal British Legion's Poppy Shop at a price point of £34.99 and will see 100% of the profits donated to the charity. This will make the spirit a product consumers can feel good about, while the high-quality nature of the libation positions it as [perfect for cocktails](https://www.trendhunter.com/trends/beefeater-grapefruit). Master Distiller at Burleighs Gin Charlie Hendon spoke on the new The Royal British Legion Poppy Gin saying, "It’s an honor to create a gin to support all the fantastic veterans and the armed forces community we have in Britain. Whilst the Poppy Appeal is a long-standing and well-recognised campaign, with the current times we’re living in and the Covid-[19](https://www.trendhunter.com/trends/19-crimes-tempranillo) pandemic hindering fundraising efforts, we want to ensure funds are raised and this is the best way we know how.” ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 23% | Activity: 27% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Veteran-supporting Products:** Creating products that support veterans and donate profits to charity can be a profitable opportunity for businesses, especially during times of hardship. - **Charitable-themed Spirits:** Producing limited-edition spirits that support a specific charity can generate buzz and interest among consumers. - **High-quality Alcoholic Beverages:** Developing high-quality, premium alcoholic beverages can create opportunities for businesses to position their product for use in cocktails and other applications. ### Who This Affects Most - **Alcohol Industry:** The alcohol industry can create charitable-themed spirits and support causes while also promoting their products in creative ways. - **Veteran Services Industry:** The veteran services industry can work with businesses to create products that directly benefit veterans and the organizations that support them. - **Charitable Giving Industry:** The charitable giving industry can collaborate with businesses to develop products that generate donations for specific causes and organizations. ## Related on Trend Hunter - [Fruity Pinkish Gin Spirits](https://www.trendhunter.com/trends/burleighs-raspberry-edition-gin.md) - [Commemorative Barrel-Rested Gins](https://www.trendhunter.com/trends/adnams.md) - [Upcycled Strawberry Gins](https://www.trendhunter.com/trends/wonky-strawberry-gin.md) - [Fruit-Forward Gin Liqueurs](https://www.trendhunter.com/trends/penrhos-gin-liqueurs.md) - [Celebratory Honey-Infused Gins](https://www.trendhunter.com/trends/keepr.md) - [Festive Gin Recipes](https://www.trendhunter.com/trends/ramsbury-gin.md) - [Soldier-Supporting American IPAs](https://www.trendhunter.com/trends/american-ipa.md) - [Tropical British Gin Spirits](https://www.trendhunter.com/trends/gordons-tropical-passionfruit-gin.md) - [Luxurious Lilac-Colored Gins](https://www.trendhunter.com/trends/gin-lane-1751-violet-gin.md)