# Pop Icon Purses Mary-Kate and Ashley Olsen Release The Row Handbag Line By Souzan Michael | Published 2011-06-30 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/the-row References: [harpersbazaar](http://www.harpersbazaar.com/fashion/fashion-articles/olsens-the-row-handbag-pictures) & [therow](http://www.therow.com/) The Row handbag line is the Olsen twin's long-awaited collection of [luxury bags](https://www.trendhunter.com/trends/galleria-handbag) under their successful clothing line. The high-end line consisted of minimalist basics and well-constructed wardrobe staples like blazers and t-shirts. These days, the label boasts more than 125 pieces in its collection, now including chic purses. The Row is not only critically praised but is also a favourite among the Olsen twins' fellow celebrities. The Row handbag line does not include just any old handbags, but extremely luxe, chic, and classic ones that may set you back a pretty penny. Prices start at $4,700 for each of these [classic-structured bags](https://www.trendhunter.com/trends/djourney-handbag). The eight-piece The Row handbag collection is a far cry from the days of the Olsen twins' "boho-chic" days. The Row handbags are well-structured, indulgent investment pieces made from luxurious skins like ostrich, alligator, and lizard. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 81% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Fashion Lines:** The success of The Row handbag line demonstrates the potential for other celebrities to create their own luxury fashion accessories. - **Luxury Investment Pieces:** The high price point of The Row handbags highlights the demand for exclusive and high-quality luxury items that can be seen as a long-term investment. - **Minimalist Design:** The minimalist aesthetic of The Row handbags showcases a trend towards simplicity and clean lines in luxury fashion. ### Sectors Adopting This - **Fashion Design:** Fashion designers can explore the opportunity to create high-end handbag lines like The Row that cater to the demand for luxurious and well-constructed accessories. - **Luxury Goods:** The success of The Row handbag line suggests a potential for growth in the luxury goods industry, particularly in the market for high-end handbags and accessories. - **Celebrity Entrepreneurship:** Celebrities can capitalize on their fame and fashion sense by launching their own fashion lines, as demonstrated by The Row's success. ## Related on Trend Hunter - [Minimalist Fashion Brand Housewares](https://www.trendhunter.com/trends/soft-goods-collection.md) - [Luxe Luggage Brand Purses](https://www.trendhunter.com/trends/rimowa-groove-collection.md) - [Bag-Accented Bag Designs](https://www.trendhunter.com/trends/plastic-bag.md) - [Timeless Handbag Collections](https://www.trendhunter.com/trends/veronica-beard.md) - [Functional Statement Bags](https://www.trendhunter.com/trends/summer-handbag-collection.md) - [Handle-Only Fashion Handbags](https://www.trendhunter.com/trends/no-budget-bag.md) - [Haute Holiday Purse Designs](https://www.trendhunter.com/trends/emerald-dolce-box-bag.md) - [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md) - [Tattered Fabric-Heavy Accessories](https://www.trendhunter.com/trends/our-legacy-1.md)