# Simplified Waterless Haircare The Root Project Supports Foundational Root Care for Healthier Hair By Laura McQuarrie | Published 2025-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-root-project References: [wwd](https://wwd.com/beauty-industry-news/beauty-features/beauty-brand-launches-scalp-skin-care-new-1236930290/) & [therootproject](https://therootproject.com/password)  A healthy head of hair starts at the root, and [The Root Project](https://www.trendhunter.com/trends/power-smooth-mask) is a new haircare brand that specifically supports foundational haircare. This clean haircare brand formulates products in accordance with [Credo Beauty's](https://www.trendhunter.com/trends/3ingredient-dry-shampoo) clean standards and makes the most of 100% upcycled packaging. The Root Project is debuting three products: the Clean Canvas detoxifying hair cleanser with scalp-stimulating peppermint, the Instant Pleasure hair moisturizer with smoothing Calabrian bergamot oil, and the Power Smooth softening hair mask with vitamin-rich pressed lemon to reduce fallout. Each of these products incorporates The Root Complex blend from the brand, which combines botanical-based and biomimetic ingredients. "Many hair care options out there are effective, but they often complicate routines with extra steps," The Root Project co-founder and former [Nars](https://www.trendhunter.com/trends/nars-hot-escape) VP of global product development Lucrecia Jovel told WWD, "We see The Root Project as a step toward dialing it back, embracing the strength of simplicity." ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 96% | Activity: 98% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Waterless Beauty Formulations:** The trend toward waterless beauty formulations reduces the need for water as an ingredient, paving the way for eco-friendly product innovation. - **Simplified Haircare Routines:** Focusing on simplicity in haircare routines aligns with consumer desires for streamlined, effective grooming experiences without unnecessary complexity. - **Upcycled Packaging Solutions:** Leveraging 100% upcycled packaging reflects environmental responsibility and appeals to sustainable-conscious consumers, disrupting traditional packaging norms. ### Where This Applies - **Eco-friendly Beauty:** Eco-friendly beauty emphasizes sustainability through waterless products and upcycled materials, driving innovation in the beauty sector. - **Botanical Haircare:** Botanical haircare incorporates plant-based ingredients, offering opportunities to develop natural, effective alternatives to chemical-laden products. - **Clean Beauty Retail:** Clean beauty retail thrives on transparency and ethical sourcing, influencing brands to adhere to high clean standards like those set by Credo Beauty. ## Related on Trend Hunter - [Bio-Fermented Hair Treatments](https://www.trendhunter.com/trends/the-rootist.md) - [Citrus-Infused Hair Masks](https://www.trendhunter.com/trends/power-smooth-mask.md) - [Hair Fallout-Reducing Serums](https://www.trendhunter.com/trends/densify-collection.md) - [Skincare-Inspired Haircare](https://www.trendhunter.com/trends/reverie-haircare.md) - [Clinically Proven Hair Lines](https://www.trendhunter.com/trends/remilia-hair.md) - [Soothing Fermented Haircare](https://www.trendhunter.com/trends/jooy.md) - [Skincare Grade Hair Products](https://www.trendhunter.com/trends/the-grown-alchemist.md) - [Ultra-Concentrated Haircare](https://www.trendhunter.com/trends/hair-care-concentrates.md) - [Social Media-Driven Haircare Ranges](https://www.trendhunter.com/trends/rosemary-scalp-serum.md)