# Quirky Nature-Inspired Editorials The Room SS12 Photoshoot Features Simple Fashion and Fun Props By Meghan Young | Published 2012-09-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-room-ss12 References: [fashiongonerogue](http://fashiongonerogue.com/liu-wen-anais-pouliot-querelle-jansen-others-keep-it-natural-for-the-room/) & [theroom.hu](http://theroom.hu/) The Room SS12 editorial is filled with strange and quirky images that will inspire a lot of raised eyebrows. Yet this eccentric photoshoot works to balance the extremely [minimalist outfits](https://www.trendhunter.com/trends/stein) the models are clad in. Inspired by nature and the natural, The Room SS12 editorial injects a bit of silliness into the mix to make things interesting, if in an unexpected sort of way. Lensed by Italian photographer Emilio Tini, The Room SS12 editorial was shot in studio with [foliage props](https://www.trendhunter.com/trends/rudsak-ss25-collection). It stars a troop of models: Liu Wen, Anais Pouliot, Querelle Jansen, Katlin Aas, Marique Schimmel, Kristina Salinovic, Colinne Michaels, Josefin Rodermans, Madisyn Ritland and Emeline Ghesquière. Styled by Emil Rebek, she put together a [simple and feminine wardrobe](https://www.trendhunter.com/trends/contemporary-femininity) from the likes of Jil Sander, Celine, Stella McCartney and Lanvin. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 97% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Nature-inspired Fashion:** Incorporating natural elements and props into fashion editorials can create a unique and captivating look. - **Minimalist Photography:** Using clean and simple photography styles can let the fashion and models stand out in editorials. - **Quirky Branding:** Adding a touch of whimsy or humor can set a brand apart and attract a loyal following. ### Where This Applies - **Fashion:** Clothing companies can incorporate playful nature elements or props into their campaigns to showcase their brand in a unique way. - **Photography:** Utilizing simple, nature-inspired props and settings in fashion photography can create a captivating look that stands out. - **Marketing and Advertising:** Brands can differentiate themselves by incorporating quirky and unexpected elements into their branding efforts, such as the use of nature-inspired props in fashion campaigns. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)