# Actor-Backed Electric Automobile Campaigns Bradley Cooper Stars in the Rise of Electric Campaign By Amy Duong | Published 2024-09-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/the-rise-of-electric References: [community.designtaxi](https://community.designtaxi.com/topic/5166-bradley-cooper-and-mercedes-benz-electrify-the-future-with-the-new-g-class-ev/)  [Mercedes-Benz](https://www.trendhunter.com/trends/drive-pilot-story) unveils the Rise of Electric campaign, which is its latest global initiative and it stars actor Bradley Cooper. The new ad highlights the company's new electric [G-class](https://www.trendhunter.com/trends/mercedesbenz-immortal-love), which is the [G 580](https://www.trendhunter.com/trends/mercedes-benz-g580) with EQ technology. This is a big push towards the brand's work in sustainability. The global campaign launched earlier this week and it features a captivating short film that stars cooper. In the film, the car takes on various challenges to showcase its off-road power and everyday sensibilities. The visually pleasing film unveils a world where the G-class brings power to those to fearlessly take on challenges in their own lives and turn their obstacles into opportunities that propel themselves further. It is complete with a classic 'Ain't No Mountain High Enough.' Image Credit: Mercedes-Benz ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 53% | Activity: 27% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-endorsed Electric Vehicles:** Celebrity endorsements are increasingly being used to enhance the appeal and visibility of electric vehicles, leveraging star power to drive consumer interest. - **Sustainable Off-road Vehicles:** Electric off-road vehicles are emerging as a new category that combines rugged performance with eco-friendly technology, appealing to adventure enthusiasts with sustainability in mind. - **Narrative-driven Marketing Campaigns:** Companies are utilizing cinematic storytelling in their marketing campaigns to create emotional connections and memorable brand experiences that resonate with a wide audience. ### Sectors Adopting This - **Automotive:** The automotive industry is seeing a shift towards electric vehicles, with a particular focus on integrating sustainability without compromising performance. - **Entertainment and Advertising:** The intersection of entertainment and advertising is creating new marketing strategies, such as using notable actors in narrative-centric campaigns to capture consumer attention. - **Renewable Energy:** Renewable energy solutions are being embedded into traditional industries, prompting innovation in electric vehicle power systems that support a greener future. ## Related on Trend Hunter - [Celebrity-Endorsed Compact SUV Campaigns](https://www.trendhunter.com/trends/audi-of-americas.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [EV Advertising Campaigns](https://www.trendhunter.com/trends/chevrolet-bolt-campaign.md) - [Celebrity-Designed EVs](https://www.trendhunter.com/trends/2023-gt-63s-e.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Comedic Villain EV Commercials](https://www.trendhunter.com/trends/gm-dr-evil.md) - [Iconic Entirely Electric Autos](https://www.trendhunter.com/trends/eq-technology-suv.md) - [All-Electric Vehicle Multiverse Ads](https://www.trendhunter.com/trends/new-world-same-energy.md)