# Science-Backed Sleep Podcasts The Rest Report by BetterSleep Helps Listeners Reclaim Quality Rest By Laura McQuarrie | Published 2026-01-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-rest-report References: [businesswire](https://www.businesswire.com/news/home/20260128419037/en/BetterSleep-Launches-Podcast-Series-Offering-Science-Backed-Guidance-To-Help-People-Reclaim-Sleep) & [bettersleep](https://www.bettersleep.com/)  The Rest Report: Conversations on Sleep and Wellbeing is a new, biweekly podcast by BetterSleep, designed to help listeners better understand what’s [disrupting their sleep](https://www.trendhunter.com/trends/disrupted-nights) and take actionable steps to improve the quality of their rest. “Sleep struggles can feel deeply personal and isolating. I know this firsthand,” says Nathalie Walton, General Manager of BetterSleep. “For years, I woke up at 3 a.m. searching for answers, trying every remedy I could find. That experience became even more personal when my son began struggling with sleep and was eventually diagnosed with complex sleep apnea.” Over a year, Walton consulted over 40 specialists, from neurologists and ENTs to respiratory therapists, with the aim of uncovering how factors like breathing, hormones, light and sound [impact sleep quality](https://www.trendhunter.com/trends/sleep-score). By tuning into The Rest Report, listeners will hear from guests like Dr. Jordan Stern, [New York Times](https://www.trendhunter.com/trends/christina-lauren-reader-edit) Best Selling author, an award-winning Head and Neck Surgeon and sleep specialist, and Dr. Shelby Harris, a clinical psychologist and sleep specialist. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 57% | Activity: 66% | Freshness: 61% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Personalized Sleep Solutions:** Tailored sleep interventions based on individual sleep patterns and disorders present significant opportunities for driving innovation in personal health apps. - **Science-based Wellness Content:** Podcasts and media content incorporating scientific research and expert insights into sleep can transform how individuals engage with health information. - **Holistic Sleep Approaches:** Integrating medical, psychological, and technological factors in developing comprehensive sleep improvement strategies could lead to pioneering advancements in sleep wellness. ### Industries Being Reshaped - **Digital Health:** Digital platforms offering data-driven insights and solutions for sleep improvement are on the brink of revolutionizing patient engagement in personal health management. - **Podcasting and Media:** With the rise of multimedia content focusing on niche health topics, the podcast industry is rapidly becoming a key player in disseminating expert-led sleep advice. - **Sleep Technology:** The advancement of sleep tracking devices and AI-driven analytics is creating new avenues for innovation within the sleep technology sector to enhance user experiences. ## Related on Trend Hunter - [Hispanic Hair Care Campaigns](https://www.trendhunter.com/trends/acast-and-henkel.md) - [Galentine's Day Wine Campaigns](https://www.trendhunter.com/trends/echo-falls-phone-on-silent-girls-on-loud.md) - [Esports Music Platform Partnerships](https://www.trendhunter.com/trends/t1-home-ground.md) - [Excellence-Focused Bourbon Campaigns](https://www.trendhunter.com/trends/perfectly-unreasonable.md) - [Branded Thought-Provoking Podcasts](https://www.trendhunter.com/trends/thoughtprovoking-podcast.md) - [Branded Automotive Podcasts Launches](https://www.trendhunter.com/trends/hypnopolis-podcast.md) - [Branded Podcast Series Launches](https://www.trendhunter.com/trends/table-stakes.md) - [Authentic COVID-Specific Content Series](https://www.trendhunter.com/trends/covid19-misconception.md) - [QSR Crime Podcasts](https://www.trendhunter.com/trends/the-burger-files.md)