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# Conjoined Translucent Structures
The Multipurpose Reforma Towers Intermix Recreation & Hospitality

By Tiffany | Published 2014-02-17 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/the-reforma
References: [archinect](http://archinect.com/firms/release/4912/richard-meier-partners-unveils-reforma-towers-in-mexico/92296964) & [richardmeier](http://www.richardmeier.com/www/)

New York-based architecture and design firm Richard Meier & Partners recently unveiled the scheme for the construction of two towers called the Reforma Towers, which will feature mixed uses for the residents of Mexico City. The project development was made in part with local associate architect Diametro Arquitectos and structural engineer firm WSP Group. The development of the towers will be a new addition to the city’s growing economy and allows for future expansion projects on the site.

The towers will be located along a main boulevard in Mexico City and will interconnect through a shared space. One of the two towers will be 40 storeys high and will consist of commercial spaces, high end office space, dining and recreational spaces and retail outlets. The other tower will be a hotel that rises up to 27 storeys.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 22% | Activity: 6% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Mixed-use Developments:** The construction of mixed-use developments provides opportunities for businesses to integrate different functions and services in a single location, offering convenience and diversity for customers.
- **Vertical Integration:** Integrating different business functions within vertically stacked structures allows for efficient land use and increases synergies between industries, enabling innovative business models.
- **Urban Expansion:** Urban expansion projects, such as the Reforma Towers, create opportunities for businesses to tap into new markets and contribute to the growth of local economies through infrastructure development.

### Sectors Adopting This

- **Real Estate:** The real estate industry can leverage the concept of mixed-use developments to create innovative spaces that cater to diverse needs, such as combining residential, commercial, and recreational facilities.
- **Hospitality:** The hospitality industry can explore the potential of vertical integration by incorporating various amenities and services within hotel buildings, providing guests with enhanced convenience and experiences.
- **Construction and Engineering:** Construction and engineering firms have the opportunity to showcase their expertise in urban expansion projects by designing and building structures that meet the evolving needs of growing cities.

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