# Brand Discovery Fashion Marketplaces 'The Reel' Locates Outfits in Stores Nearby By Michael Hemsworth | Published 2018-02-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/the-reel References: [betalist](https://betalist.com/startups/the-reel) & [thereel.co](http://www.thereel.co) Online shopping is showing little sign of slowing down yet can sometimes be inefficient when it comes to things like clothes shopping, so 'The Reel' is a fashion marketplace that aims to change the process. The app works by connecting consumers with brands, designers and retail stores that are within their area to effectively find outfits that they like in real life. This eliminates the need to wait several days or weeks for items to arrive to satisfy consumer preferences for instant gratification when looking for a new outfit online. 'The Reel' fashion marketplace is powered by AI to help you find the best fashions that will suit your individual style and preferences. The platform will also introduce you to new designers that you might not otherwise hear about. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 43% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Online Fashion Discovery:** The rise of fashion marketplaces that use AI and location-based technology to help consumers discover and shop for clothes online. - **Real-time Fashion Recommendation:** The use of AI-powered platforms that connect consumers with local brands and designers to instantly find outfits that match their style and preferences. - **Efficient Fashion Shopping:** Fashion marketplaces that eliminate the need for waiting time by connecting consumers with nearby retail stores and designers, allowing for immediate purchase and satisfaction. ### Where This Applies - **E-commerce:** Fashion marketplaces like 'The Reel' disrupt the traditional online shopping experience, enabling consumers to discover and buy clothes more efficiently. - **Retail:** Brands and designers benefit from fashion marketplaces that connect them directly with local consumers, providing an opportunity for increased exposure and sales. - **Technology:** The integration of AI and location-based technology in fashion marketplaces presents opportunities for tech companies to develop innovative solutions for the industry. ## Related on Trend Hunter - [AI-Powered Try-On Shopping Features](https://www.trendhunter.com/trends/the-doppl-app.md) - [AI-Powered Shopping Platforms](https://www.trendhunter.com/trends/aipowered-shopping-platform.md) - [AI-Driven Fashion Platforms](https://www.trendhunter.com/trends/heybeauty.md) - [Fashion AI Platforms](https://www.trendhunter.com/trends/fashion-ai-platforms-ai-fashion-concierege-app-aesthetic-creates-a-tailored.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [Virtual Outfit Try-Ons](https://www.trendhunter.com/trends/wardrobe-ai.md) - [Sustainable AI Fashion Platforms](https://www.trendhunter.com/trends/pronti-ai.md) - [AI-Native Commerce Platforms](https://www.trendhunter.com/trends/glance-ai.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/beamble.md)