# Blood-Donating Fashion Lines Pay for 'The Red Rail' Clothing Through Your Own Blood By Tiana Reid | Published 2010-07-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/the-red-rail References: [springwise](http://springwise.com/non-profit_social_cause/theredrail/) & [theredrail](http://www.theredrail.com/) 'The Red Rail' is a project that aims to promote [blood donation](https://www.trendhunter.com/trends/we-give-blood). With a far more radical strategy than simply donating the proceeds to a blood services foundation, The Red Rail only accepts blood as payment for its clothing. The Red Rail could encourage a new generation of younger, healthy people to start giving blood -- and getting something in return. The first collection presented at the [Amsterdam International Fashion Week](https://www.trendhunter.com/trends/endless-runway), the Dutch label's clothing would be off the chain even if it didn't go to a good cause. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 11% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Blood-donating Fashion:** The trend of blood-donating fashion lines, like 'The Red Rail,' opens up opportunities for brands to create unique collaborations with blood services foundations and encourage blood donation. - **Radical Payment Strategies:** The trend of using radical payment strategies, such as accepting blood as payment, presents opportunities for businesses to engage customers in unique and socially impactful ways. - **Promoting Younger Donors:** The trend of targeting younger, healthy individuals to become blood donors through innovative initiatives like 'The Red Rail' creates opportunities for blood services foundations to expand their donor base. ### Industries Being Reshaped - **Fashion:** The fashion industry can leverage the blood-donating trend to create socially conscious clothing lines and collaborate with projects like 'The Red Rail' to promote positive change. - **Payment Solutions:** The payment solutions industry can explore innovative payment methods like accepting unconventional forms of payment, such as blood, to cater to the demands of socially conscious consumers. - **Healthcare:** The healthcare industry has an opportunity to partner with blood donation initiatives like 'The Red Rail' to raise awareness about blood donation and boost blood supplies through engaging campaigns. ## Related on Trend Hunter - [Blood Center Campaigns](https://www.trendhunter.com/trends/blood-center-campaign.md) - [Bloody Promotional Game Campaigns](https://www.trendhunter.com/trends/blood-for-a-pc.md) - [Cannabis Blood Bank Initiatives](https://www.trendhunter.com/trends/pot-for-plasma.md) - [Charitable AIDS-Focused Medical Scrubs](https://www.trendhunter.com/trends/hivaids-prevention.md) - [Closet-Clearing Challenges](https://www.trendhunter.com/trends/closet-clearout-challenge.md) - [Blood Donation Competitions](https://www.trendhunter.com/trends/we-give-blood.md) - [Blood Donation Donut Promotions](https://www.trendhunter.com/trends/free-dozen-donuts.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Social Good Clothing Campaigns](https://www.trendhunter.com/trends/zigzag-and-the-salvation-army.md)