# Esports Community Platforms Sacramento Kings are Launching a New Platform with RIval By Colin Smith | Published 2023-01-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-realm References: [esportsinsider](https://esportsinsider.com/2023/01/sacramento-kings-esports-platform) & [gorival](https://gorival.com/)  The Sacramento Kings teamed up with 'Rival,' a company known for [building communities and online interactive experiences](https://www.trendhunter.com/trends/myblue), to launch 'The Realm.' The Realm is an online [esports tournament platform](https://www.trendhunter.com/trends/the-finals) centered around the [Sacramento Kings'](https://www.trendhunter.com/trends/live-basketball-experience) esports ventures, such as its NBA 2K competitive team and its recent partnerships with other esports organizations. The Realm will host various community-engaging events, such as monthly tournaments across sports games and other competitive games alike, as well as community-focused events and spectator sports with substantial cash prizes and rewards to be won. The President of Business Operations at the Sacramento Kings, John Rinehart, stated: “As esports continues to grow, we are excited to offer our gaming community a place to connect with each other and the Kings franchise.” Image Credit: Sacramento Kings ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 12% | Activity: 10% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Esports Community Engagement:** Companies can build community engagement platforms around their esports ventures to foster brand loyalty and user interaction. - **Online Tournament Platforms:** Online tournament platforms provide an opportunity for businesses to capitalize on the growing popularity of esports and offer customers an interactive and competitive experience. - **Spectator Sports with Cash Prizes:** Businesses can attract users by hosting spectator sports with substantial cash prizes and rewards to be won, increasing engagement on their platforms. ### Who This Affects Most - **Esports & Gaming:** The esports and gaming industry can benefit from developing community engagement tools and online tournament platforms to foster user interaction and growth. - **Sports & Entertainment:** Sports and entertainment companies can develop their own esports ventures and leverage online tournament platforms to engage with their fan base in new and exciting ways. - **Technology:** Technology companies can create cutting-edge platforms to support the growth of esports and offer customers new experiences that enhance their engagement and overall satisfaction. ## Related on Trend Hunter - [Esports Fan Engagement Platforms](https://www.trendhunter.com/trends/fc-cincinnati.md) - [Community Tournament Series](https://www.trendhunter.com/trends/rival.md) - [NHL-Backed Esports Lounges](https://www.trendhunter.com/trends/new-jersey-devils.md) - [Community Gaming Initiatives](https://www.trendhunter.com/trends/riot-play-club.md) - [Esports Blockchain Platforms](https://www.trendhunter.com/trends/concordium.md) - [Host-To-Earn Platforms](https://www.trendhunter.com/trends/espl-arena.md) - [Competitive Esports Platforms](https://www.trendhunter.com/trends/cld-distribution.md) - [Player-Backed Content Partnerships](https://www.trendhunter.com/trends/rivalry.md) - [Host-To-Earn Esports Platforms](https://www.trendhunter.com/trends/hosttoearn-esports-platform.md)