# Digitized Fashion Retailers The Raymond Shop Uses Technology to Appeal to Millennial Consumers By Joey Haar | Published 2017-02-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/the-raymond-shop References: [indiaretailing](http://www.indiaretailing.com/2017/01/25/retail/lighting-up-the-future-the-making-of-killer-experiential-retail/) & [raymondmtm](http://raymondmtm.com) Raymond, an Indian tailor and fashion brand, has traditionally held sway with Generation X consumers, but the company's new retail store, called The Raymond Shop, is using technology to appeal to a younger demographic. The Raymond Shop entices Millennials with a host of digital services, modernizing everything from fittings to payments on pre-made products. Generally speaking, The Raymond Shop doesn't have the obvious tech of something like a smartphone store. However, that's a testament to the store's ability to implement modern systems without losing its classic charm. One thing that consumers might notice is that the shop has [no check out counter](https://www.trendhunter.com/trends/self-checkout-lines). Instead, store staff run selection and transaction completely on [iPads](https://www.trendhunter.com/trends/new-square-stand). Further, fittings in the store can be conducted by a a [robotic measurement scanner](https://www.trendhunter.com/trends/ai-virtual-fitting-room), adding some glitzy appeal to the in-store experience. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 69% | Activity: 59% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Digitized Fashion Retail:** Opportunity for fashion retailers to leverage technology to appeal to younger consumers and modernize the shopping experience. - **Mobile Point of Sale:** Disruptive innovation opportunity for retailers to eliminate checkout counters and enable staff to conduct transactions on mobile devices. - **Robotic In-store Experience:** Opportunity to incorporate robotic measurement scanners for fittings, providing a unique and engaging experience for customers. ### Where This Applies - **Fashion Retail:** The fashion retail industry can adopt digitized strategies and technologies to cater to millennial consumers and enhance their shopping journey. - **Mobile Technology:** The mobile technology industry can provide solutions and innovations for mobile point of sale systems, enabling retailers to revolutionize their payment processes. - **Robotics:** The robotics industry can collaborate with fashion retailers to develop and deploy robotic measurement scanners, transforming the traditional fitting experience. ## Related on Trend Hunter - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Digitally Enhanced Shopping Experiences](https://www.trendhunter.com/trends/rayban-boutique.md) - [Phygital Vintage Shops](https://www.trendhunter.com/trends/byronesque.md) - [Tech-Enabled Shopping Experiences](https://www.trendhunter.com/trends/cos-retail.md) - [Interactive Virtual Denim Stores](https://www.trendhunter.com/trends/lee-jeans.md) - [In-Store Bra-Fitting Technologies](https://www.trendhunter.com/trends/fit-match.md) - [Inventive Retail Strategies](https://www.trendhunter.com/trends/inventive-retail-strategies.md) - [Sporty Indian Shopping Apps](https://www.trendhunter.com/trends/indian-shopping-app.md) - [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md)